Whats The Buzz

KeyContent.org What’s the Buzz? Social Networking Bill Albing

What’s the Buzz?

Social Networking as a Trend and a Tool

by Bill Albingwww.keycontent.org


Web: Important Distinction

• Web 1.0 Static Web page (HTML) publishing

• Web 1.5 Lots of cool interactive stuff, lots of content, but still Web page publishing (maybe on steroids)

• Web 2.0 Truly social and very tagged – allowing more than sum of inputs – something completely different


Social Web (Web 2.0)

• Social news (bookmarking) - del.icio.us, digg, etc.

- RSS feeds

• Social networking - Facebook, MySpace, LinkedIn, etc.

• Social reference - Wikipedia, humanbraincloud

• Social computing (collaboration)

• Social entertainment

• Virtual worlds (but no tagging, so 2.0?)


Trend AND Tool

• Welcome to the Web• Happening more & more as people

find ways to connect online• Involves 3rd-party server but accessed

through your Web browser• www.commoncraft.com/show has video

but it only touches the surface• Don’t underestimate the power of

the Dark SideDark Side, I mean, the WebWeb

http://youtube.com/watch?v=NLlGopyXT_g “The Machine is Us/ing Us” (Final Version) by Prof. M. Wesch


What is Social Networking?

A way of using web sites and linking with other people’s web sites and using the

content and links from those web sites in a way that

is analogous to how humans socialize.

That’s what this presentation is about… let’s explore it.


Which is it … ?

• Friends, groups

• Job leads

• Reputation (online personal identity)

• Meetings

• What other uses can you think of?


Friends & Groups (Facebook)

• www.facebook.com

• Profile (contact info, interests, linkable things)

• Applications


Job Leads (LinkedIn)

• www.linkedin.com

• Profile (contact info, professional info, …)

• References (get leads!)


Reputation (Naymz)

• www.naymze.com

• Profile + References = Points

• Points = Reputation (which is incentive)

• Report (who is looking at you)

• “personal identity mgmt.”


Meetings (Meetup)

• www.meetup.com

• Meetings (reason for the group)

• Group


Slides (SlideShare)

• Profile

• Groups

• Inbox

• Tags


But also many more…

• www.Ecademy.com• www.Ryze.com• www.XING.com• www.biztoo.com• www.konnects.com• www.mymedwork.com• www.sermo.com• www.sharedinsights.com• www.ziggs.com• www.zoominfo.com• www.youngfeds.org)

• See list of social networking websites on Wikipedia.

• There is also a list of non-English' SNSs at • www.zephoria.org/thoughts/archives/2007/06/02/

list_of_nonengl.html


Others Have Social Aspects

• Name any popular web site and we can find social aspects – profile, tags, pinging, sharing …


Partial Misnomer

Just as a Guinea pig is not from Guinea and is not a pig …

… Social Networking is not social in the traditional sense and is not networking

Virtual, not people-social …Collaborative, not the connections alone …Maybe call it Virtual Collaboration


Profile Management

• Personal identity management

• Federated Identity Management

• Aggregation of all your profiles

• SNIX (XML tagging)

• https://www.signon.com

• Still in its infancy


Social Definition Issues

• Direct interaction (chat, etc.) vs. just tagged links

• Public vs. private distinctions blurring

• Corporate vs. personal distinction

• How social are they if closed to other sites

• Security Assertion Markup Language (SAML) - XML standard for exchanging authentication and authorization


Usage Issues

• “Bill of Rights”

• “Code of Conduct”http://www.readwriteweb.com/archives/digesting_the_social_web_bill_of_rights.php

http://blogging.wikia.com/wiki/Blogging:Blogger%27s_Code_of_Conduct

• Inappropriate behavior and content

• What other issues do you have?


News Sites

• www.socialmediatoday.com

• www.mashable.com

• www.netsquared.org/

• www.technewsworld.com/perl/section/social-networking

• www.masternewmedia.org/social_networking.htm

• www.digitalidworld.com

Now there are ones that piggy back on these by pulling the info from many into one place:

• www.spock.com


Social (Web 2.0) or not?

You decide. Which of these is social?• http://www.humanbraincloud.com

• http://www.teachthepeople.com/app/ttp

• http://www.wallop.com

• https://www.cakefinancial.com

• http://www.docstoc.com/betalogin.aspx

• http://www.crowdspirit.com/

• http://www.ponoko.com/

• http://www.tripit.com/

• http://eng.musicshake.com/

• http://www.spiralfrog.com


Conclusions

• Web is the platform; get used to it.

• Social aspects of sites like Facebook, etc.will become more prominent in workflow.

• Online identity is something you manage.

• There are many to play with now; now is the time to learn.

• If you want to learn, then connect with others!

• You create the buzz.


Contact

• Bill Albingbill.albing@keycontent.orgwww.keycontent.orgwww.facebook.comwww.naymz.comwww.linkedin.com/in/billalbingwww.slideshare.net/BillAlbing/

• Entire article online at www.keycontent.org

Whats The Buzz

Technology

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