What's Snoo with Reddit - State of Search 2013
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Transcript of What's Snoo with Reddit - State of Search 2013
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Why You Should Care?!?
51,000+ Reddit Visits1,000+ Likes54,000+ StumbleUpon
170,000+ Reddit Visits 3,000+ Likes
15,000+ Reddit Visits225 Likes
= Traffic, Links, Social Signals, Branding, Feedback, Followers, and even Conversions…
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Why You Should Care?!?
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There Are Reddits Inside Reddit?Who’s Your Daddy? You’re Putting That Where? When? Titles Are Everything, Comments Too!TIL Reddit Counts Votes LogarithmicallyAccounts Matter, But Don’t MatterAck! There’s Ads on Reddit?MultiRedditsReddit GoldTL;DR… Where’s The Cliff Notes
*YSK = You Should Know*ELI5 = Explain it Like I’m 5*TIL = Today I Learned*TL;DR = Too Long, Didn’t Read
YSK Reddit (ELI5)
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Reddit.com = DashboardSubReddits = CategoriesSubReddits individually created by user
Set and follow their own rules
Reddits Inside Reddit?
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Who’s Your Daddy?
Admins run the siteModerators run SubRedditsKnow and Abide by the RulesKnow the moderators
Who is on whenWhat do moderators submitTheir personalitiesAre they active in /r/reporthespammers
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You’re Putting That Where? When?Understand Where to Submit
Redditlist.comBiggest not always best
Remember FP thoughMultiple SubRedditsResubmitting
Know the SubReddit RulesTIL has to be two months oldBestOf is only for Reddit linksNSFW needs to be nudeWorld News excludes USYSK is text only
Submit during ‘waking up hours for Americans’
Morning EST
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Titles Are Everything, Comments Too!
Titles include descriptions, unique to RedditComments set tone for submissionMUST be grammatically correctMUST be accurateShould contain established Reddit formats
(x-post /r/TIL)TIL
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TIL Reddit Counts Votes Logarithmically
http://lmgtfy.com/?q=The+logarithmic+scale10 / 100 / 1000 + Time since submissionDownvotes really hurt Don’t abuse network or game Reddit
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Accounts Matter, But Don’t Matter
Established Accounts Bypass Some Filters
Shadow Bans and FiltersNew to RedditNew to SubRedditAccount FilteredDomain Filtered
Checks (While Logged Out)View Profile for Page Not foundCheck New Section
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Reddit Ads
Link or TextCPM Based
$0.75 CPM$5.00 Min
Front Page or SubReddit
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• Related Subreddits• Activity levels
• Redditlist.com• Metareddit.com
• Monitoring service
Reddit Ads: Choosing Subreddit
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• SubReddit rules• Research other ads• Use accepted formatting
• TIL when in /r/TodayILearned
Reddit Ads: Know Your Subreddit
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• February 5, 2013, Reddit was added to Ad Blocker Plus’ ‘whitelist’ and now show by default to ABP users• Paid vs Natural Traffic
Reddit Ads: ABP
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MultiReddits
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Reddit Gold
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TL;DR… Where’s the Cliff NotesTake the time to understand Reddit
Memes, slang, titles, commenting, SubRedditsSubReddits (aka categories) are user owned
Get to know the mods and how they run themSubmit to the right SubReddit
Amount of active users, how competitive, targetedSubmit morning EST
Titles and Comments are super importantProper grammar, established slang, accurate
First 10 votes are the most important, downvotes hurt
Use comments to set the tone, don’t abuse network
Account banned, then make anotherConsider testing their Ad system
Connect With Me…
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@kairaymedia@brentcsutoras
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