"What's 'Publishing'?" - A brief explanation about the game publishing service.
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What’s “Publishing”? Taku – Playism Release Manager
Transcript of "What's 'Publishing'?" - A brief explanation about the game publishing service.
What’s “Publishing”?
Taku – Playism Release Manager
Publishing…?
General understanding
You sell games!
What’s different from the developer?
Do you make games?
You are good at intermediate exploitation, I know…
Developer’s understanding
They sell games for me
Stealing the revenue
I can concentrate on developing my game
But sometimes they ask me very tedious tasks…
Publisher…?
How to sell games
Make a game!
Sell them in the events
Use the store / online stores
Sell DL version
Limits being “individual”
Events
Needs money, time.. Then I have to meet the customer to sell.
Foreign stores
I have to use Japanese to talk with them…
I have to localize the game…
Damn time difference..!
Consoles?
What to start..?
Mendokusai! (Too much to do!)
Here comes the publisher!
All the indie games in the world
Will be published in Japan
With excellent quality
To any kind of platforms
That is the publisher called PLAYISM
What’s PLAYISM?
What is a “publisher”? What are they doing?
To be honest, there are too many restricted data I cannot disclose
Devkit, tools, manuals… everything is under NDA
In that case…
Agenda
Why don’t you sign up with PLAYISM?
1. Contract
Consultation
Which platform?
Which countries?
How much?
When is the release?
What kind of support?
PLAYISM
If you want it on Steam? PlayStation? Xbox?
Do you already have the game localized?
Depends on the platforms or genre or the volume…
We’ll try to avoid the release date of a big title…
We can support porting, bug report, promotion…
Localize ≠ Translation
・Garbled ・Proper fonts ・Text counts… ・fps
・PC environment ・PC Crash ・confirm button
Of course high level translation is important
・”He/She” into Japanese ・Proverbs / Idioms
・Try to keep the overall gaming experience same as the original…
2. Localize
Let’s move to implementation once translation is done.
Should we debug after localize?
Should we debug during localize?
Once we confirm the gaming experience can be kept…
Localize complete!
3. Implementation / Debug
It depends…
Here comes the Release Manager!
I manage the release.
In short, someone prepares the storefront to enable the purchase.
In PLAYISM, a release manager does below;
① Rating
② QA
③ Release
What is a Release Manager?
No need for PC, but needed for consoles. CERO – Japan ESRB – US PEGI – Europe
Russia, Brazil, Germany, China, Korea, etc…
To apply for the rating, we need… ① Fee ② Game build ③ Description regarding “rated” contents
Violence, love, crime, drinking/smoking, religion, swearing, etc..
Rating
QA: Debug executed by each platforms.
PLAYISM、STEAM、PlayStation、Xbox…
In case of Playism or Steam, it’s quick and simple, but…
PlayStationやXboxの場合はトロフィーや実績、ネットワーク、商標の問題など大変厳しい。
開発に時間がかかるとそのルールも更新されて涙目。
とは言え、当然、組み込みが終わってないと出せない(出しても意味ない
QA
検閲済み Sorry! Not yet!
Release
Store Assets
Banner
Screenshot
Game description
PV
Price
Release date
Platform Review
Store is ready! Let’s wait for the release date
Approved
Review failed
Let’s Submit!
Store is now ready
Marketing is necessary once the game is released… No, actually it is required even before that.
Promote the game, then promote it again and again and again.
Press release
Review
Event
Sale
5. Marketing / PR
Neverending tasks after we publish the game
First week of the release will be the busiest days. Game crashes in certain environment
No achivement unlocked
Weird translation
Game doesn’t work
Low FPS
Etc etc etc.
6. Support
STEAM community management both in EN and JP.
Support on Steam community
Let’s summarize
1. Contract
2. Localize
3. Debug / QA
4. Release
5. Marketing
6. Support
When you hear the word “Publishing” next time
You sell games! Are you a developer? Do you make games? You do intermediate
exploitation Can you sell games for me? You steal my revenue Don’t give me anymore
tedious tasks
Yes we sell games.
No, we are a publisher.
We don’t make games, but we can help.
No we don’t do that.
Yes, we can sell games for you.
We said we don’t do intermediate exploitation!
We are trying to minimize your tediousness…
