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What's Next? How to get more involved and go beyond complaining on social media
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Transcript of What's Next? How to get more involved and go beyond complaining on social media
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Now What?
How to Get Involved and Do More Than Complain on
Social Media
a.k.a. changing your Facebook Profile does little to change the world
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–Hillary Clinton
“Do all the good you can, for all the people you can,
in all the ways you can, as long as ever you can.”
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No More JokingThis is Real
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“It’s not enough to just ‘do your part’- we have to help everyone find a way to
contribute and make a positive difference. We need to give people the tools- and directions- to be more active
and to have their voices heard.”
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I thought I did my part.
I need to do More.
I need to help you do more.
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We Need YOU!
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Seriously- we do!
• Candidates need webmasters, social media experts, messaging people, graphic designers, and people committed to make a difference
• We need candidates who know about the world that is coming, not just the world as it has been.
• Go to your local council meetings. How many people are under 60 in the audience?
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–Seth Godin
“We each have a platform, access to tools, a change we'd like to make in the world around us. We each have a chance to connect, to see, to lead.And it's not, at least right now, fun or easy. It might not even seem like you've got a shot, or that the wind is too harsh.
Persist. It matters.”
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Your Local Elections Matter
• Your day to day life is more effected by your local officials than it is by the people in Harrisburg or DC.
• Become a leader- everybody needs the help, everyone wants fresh blood.
• Enthusiasm and persistence are the key.
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My Story• Drop in volunteer
• Phone banker, Canvassing disaster!
• Poll Attorney, Watcher
• Candidate!
• Staying the Course and Going Local
• Township Supervisor
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Figuring Out What to DoAnd HOW to do it
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Pick a Passion• What are the issues you care most about?
• Equality?
• Education?
• Environment?
• Inefficient and antiquated Government?
• Open Space?
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Is Your Issue Local, State Or
Federal?Local
School BoardTownship
Library BoardCounty Commission
Chamber of CommerceHistorical Commission
Parks & Rec BoardsElection commission
StateCommissions
CourtsState House
SenateState Agencies
FederalHouseSenateCourts
Federal Agencies
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What are your Talents?• What can you contribute? My superpower is
________
• What are you good at? What are your weaknesses?
• What do you love? What do you hate?
• Why are you different than the folks currently in charge? How are you the same?
• What do you want to accomplish?
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Some Jobs Require Qualifications, Some
Don’t….• County Commissioner
• Judge
• District Attorney
• Sheriff
• Prothonotary
• Register of Wills Recorder of Deeds
• School Board/Director
• Township Surpervisor/Borough Counsel
• Auditor
• Constable (law enforcement)
• Tax Collector
• Coroner
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Some are real FT Jobs, some PT, Some
Honorary• Full Time- State and Federal Jobs (State rep = $87K/yr)
• County “line offices” - Prothonotary, etc. Paid FT
• Township Supervisor- $2,500 a year -depends on size of population- statutory, PT
• Borough Counsel- No pay PT
• School District- elected, no compensation
• Planning commission- small stipend- $600 or so per yr.
• http://publicsource.org/pennsylvania-state-salaries-2015
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Nice work if you can get it…
• http://www.pennlive.com/midstate/index.ssf/2010/08/commissioners_in_some_pennsylv.html
• The Elk County Commissioners approved a resolution fixing the salaries of certain county officers for the fiscal years 2016-2019.…In 2016, the 2 percent raise will bring the salary schedule to $56,391 for county commissioners, prothonotary and register of wills/recorder of deeds; $50,455 for the treasurer and sheriff salaries; $29,894 for the coroner's salary and $133.50 for the auditors.
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Find Mentors• Talk to people who have run for office before,
even if unsuccessfully
• Become a Committee Person for the local party of your choice
• Work the Polls-go to your County’s voter services site
• http://www.chesco.org/DocumentCenter/View/34432 How to Run for Office document
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What is a Campaign?• 6-9 month marketing and branding campaign
• “non-profit” fundraising on steroids
• You have to learn to take help and trust others to have your back
• Dealing with cynical, jaded people who will offend your sensibilities
• Willing to disagree without being disagreeable
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The Data Is Amazing
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Not in Harrisburg, Still Making a Difference
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Start Here- Election Districts
• http://www.redistricting.state.pa.us/Maps/House.cfm
• Interactive district maps on the State and federal level
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Nuts and Bolts
• https://ballotpedia.org/Ballot_access_requirements_for_political_candidates_in_Pennsylvania
• In order to get on the ballot in Pennsylvania, a candidate for state or federal office must meet a variety of complex, state-specific filing requirements and deadlines. These laws are set at the state level. A candidate must prepare to meet ballot access requirements well in advance of primaries, caucuses and the general election.
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• You need to petition to get on the ballot. You will need about 2x the number of signatures required in order to avoid challenges by the other party.
• If you work with a traditional party, they will help you get the signatures you need
• You need to form a campaign committee, with a Chairman (largely an honorary job) get a treasurer, and set up a PAC for fundraising. (Campaign finance and reporting is on a strict schedule)
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• You will need to file a statement of financial interest- http://www.ethics.pa.gov/How-To/Pages/How-To-File-a-Statement-of-Financial-Interests.aspx#.Vo0wD01gmUk
• Candidate’s Affidavit
• EVERYTHING needs to be notarized- many banks do it for free, or Wiggins will do it for a small charge
• http://www.dos.pa.gov/VotingElections/CandidatesCommittees/CampaignFinance/Pa
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• https://www.pavoterservices.state.pa.us/Pages/officesurvey.aspx
• https://www.pavoterservices.state.pa.us/Pages/Petition%20Instructions.pdf
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What Else Will I Need?• Website
• Social Media pages
• Palm cards - Rack Cards
• Mailers
• Fund-raising letters
• email address
• PO Box for campaign
• Bank Account for campaign- treasurer
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Extras- The Help You May Need
• Campaign Committee
• Treasurer
• Campaign Manager
• Field Director
• Volunteer coordinator/Scheduler
• Marketing/Messaging/Social media
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A Campaign “Season”• Talk to a Party director NOW, Go to local meetings
NOW and find out local issues that are important to you
• Nomination petitions in January/February, then
• Candidate School! (State level and higher)
• Getting the word out, website, signs for the primary, Palm cards and door knocking until….
• Primary in May
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After the Primary• Fundraising - plan in advance, get a plan and a
budget together (you will need “official” name badge, signs, rack cards, car magnets, mailers- know the costs)
• Get a strategy- who are your voters?
• Attend every possible local event- introduce yourself, contact local media
• Get a community project- I walked trails every Friday morning and invited community to join
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• Door knocking, debates, presentations at local senior centers, etc. Get an elevator speech; why you’re running and the issues that most concern you
• Research the competition; Know their strengths and weaknesses as well as your own
• Be prepared to have them do the same. Know your strengths and weaknesses as well. Can you turn their version of a weakness into a strength? (Just a mom = Better in touch with our families and schools)
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Losing and Winning
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Losing is okay
• I lost a well run race in 2014
• Gained name recognition, respect from my community, and one of the best learning experiences about how “politics” really works from the inside
• Turned that into a successful run for the next office- and the whole thing was really close- 150 vote margin or so.
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Winning is a responsibility
• If elected, you have a fiduciary responsibility to your community to act in their stead. Take this responsibility seriously.
• Be the change you want to see. Don't let anyone else dictate your core values.
• Be authentic. Be Yourself. That’s what people want to see.
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Use your talents to make
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Make Change• PDF New Resident’s Manual
• Videos of local projects, working during a snow storm
• New website- now mobile friendly!
• Sustainable Development office- working for business and environment
• Working to get 2 GB high speed internet into the community
• Bringing together local municipalities and school district
• Got school superintendent onto the Library Board of Directors
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You CAN do it
On the front line or behind the scenes
But DO get involved
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Go Make a Difference
Not The End, Just a New Beginning