What’s New … Network for a Healthy California Presented at the SHAPE California Meetings Spring...

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What’s New … Network for a Healthy California Presented at the SHAPE California Meetings Spring 2008
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Transcript of What’s New … Network for a Healthy California Presented at the SHAPE California Meetings Spring...

What’s New …

Network for a Healthy California

Presented at the

SHAPE California Meetings

Spring 2008

New Name, New Look, New Brand

2007Network for a

Healthy California Champions for

Change is unveiled, introducing a new

era of health messaging

encouraging children and adults to eat the daily recommended

cups of fruits and vegetables, be

physically active, and help change

conditions in their communities that

contribute to obesity.

1997California Nutrition Network is formed

to build a partnership of

community-basedorganizations to

deliver the 5 a Day

message. Growsfrom three localorganizations to200 in ten years.

2005New Dietary

Guidelines forAmericans recommends

a near doublingof fruits and vegetables,

outdating5 a Day’s

recommendation.

1987

5 a Day is initiated

by the California

Department of

Health Services,

encouraging children

and adults to eat the

recommended 5

servings a day of

fruits and

vegetables.

Network for a Healthy California

Empowerment, Champions, Change Agents

Fruits and Vegetables

PhysicalActivity

Chronic Disease

Prevention

Food Security

Primary Targets: Internal Culture, Intermediaries, ConsumersSecondary: Policy Makers, Executive Branch, Advocates, Media, Government PartnersTools & Disciplines: Commmunity Development, Systems Change, Policy, Research and Evaluation, Environmental, Industry Practices, Communications

New Name, New Look, New Brand New Department

Network reach into child-oriented sites is growing.

Projected Intervention Sites for FFY2008

Intervention Sites Counties

     

Early Childhood Providers 911 29

After School Programs 405 26

Schools (K – 12) 1,834 29

 TOTAL 3,150  

News From the Communication Unit

• Working with Runyon, Saltzman & Einhorn to develop, test, and produce news ads for FY09– Creative strategies will remain the same:

INCREASE SELF EFFICACY

Target’s confidence in her own ability to change.

CHANGE SOCIAL NORMATIVE BELIEFS

Target’s perceptions of changes in norms and

environments.

News From the Communication Unit

• New TV Spots – two each in ENG & SPA

• New SPA Radio

• New ENG & SPA Outdoor Boards

News from the Communication Unit

• Developing a direct marketing program that will reach 1.8 million households three times in 2008-09– Collaborating with WIC and Project LEAN

• Developing an updated Food Stamp Office Resource Kit for 280 California food stamp offices– New DVD ― New Recipe Cards– New Brochures ― New Kiosk

All Regional Collaboratives are working on nutrition education

initiatives.

Statewide Surveys and Statistics

California Teen Eating, Exercise and Nutrition Survey (CalTEENS)

Statewide Surveys and Statistics

California Children’s Healthy Eating and Exercise Practices Survey (CalCHEEPS)

Statewide Surveys and Statistics

5th Year of Impact Evaluation

Statewide Surveys and Statistics

2008 County Profiles of Hunger, Nutrition, and Health in California

www.cfpa.net

California Geographic Information System (GIS)

continually updated

Los Angeles Area Network School SitesLos Angeles AreaLos Angeles Area Network School Sites and Meal Sites

Harvest of the Month

Network for a Healthy California—Children’s Power Play! Campaign

• Community Youth Organization Idea & Resource Kit has 20 fun, interactive nutrition education and physical activity lessons for out-of-school youth programs.

• Kids…Get Cookin’ mini cookbook is available to teachers and youth leaders doing Power Play! lessons. 

• Power Up for Learning is a physical activity supplement to the School Idea & Resource Kit that reinforces the nutrition messages taught in the Kit.  We’re looking for 4th and 5th grade classrooms to help with field testing this spring.

• Look for rebranded materials for the 08-09 school year.

• Contact your Power Play! regional coordinator for more information on how to get connected to nutrition and physical activity resources for children.

Youth Empowerment InitiativeNetwork for a Healthy California

YOUTH EMPOWERMENTPILOT SITES

(FFY 2006- 2007 / FFY 2007- 2008)

Santa CruzLFNE Project

Los AngelesLFNE Project

San Francisco USDMiddle School

Orange USDHigh School

Orange USDMiddle School

San DiegoFaith Based Project

San BernardinoParks and Recreation

Lamont USDMiddle School

West OaklandLocal Public

Health Department

Hayward USDHigh School

San Francisco USDHigh School

Other Leadership Projects

After School Program Leadership

Other Leadership Projects

First 5 Association of California

www.f5ac.org

Other Leadership Projects

Farm to School Taskforce

Other Leadership Projects

California Medical Association Foundation

Dexter Louie, MD, JD demonstrates a middle school presentation for Physician

Champions training attendees in Riverside.

Physician Champions are trained on nutrition education and connected to FSNE-approved sites and local resources to help prevent obesity and chronic diseases in FSNE populations.

Training and Professional Development Opportunities

Collaborating with WIC on the new Food Package

For more information, please visit:

http://www.networkforahealthycalifornia.net

and our consumer site:

www.cachampionsforchange.net