Welcome to today’s webinar:

What’s New at Trustpilot?Product Reviews

The session will begin shortly.

Welcome to today’s webinar!

What’s New at Trustpilot?Product Reviews

Joe GiarratanoCustomer Success Team Lead, USA

Today’s Speaker

Questions?●Use the “Questions” pane

on the control panel to ask any questions throughout the webinar

●We’ll answer questions as they come, at the end of the session, and via email

Agenda●What are Product Reviews

and why are they so important?

●How do Trustpilot’s new features help me get and showcase Product Reviews?

● Live demo!●Q&A

Product ReviewsWhat’s the big deal?

PS: they’re not just for retail businesses!

12x more consumers trust Product Reviews than manufacturer descriptions

63% of consumers are more likely to purchase from a site if it has product ratings and reviews

Product Reviews…Establish TrustProduct reviews have been shown to:⬆ Conversion ⬆ Average order size ⬇ Cart abandonmentParticularly beneficial for proprietary products!

Product Reviews…Set Expectations

The color is so much

brighter in person!

Fit is a bit tight…order one size up!It was so

easyto set up!

Product Reviews…Provide product-specific customer insights

Product Reviews…Boost SEO & SEM

Really?

How??

Product Reviews boost SEOIMPROVE ORGANIC RANKINGS with content that is...● Relevant & keyword-rich ● Engaging & user-generated ● Fresh & consistently-updated

IMPROVE ORGANIC CLICK-THROUGHS with stand-out search results featuring...● RICH SNIPPETS! ★★★★★

Product Reviews boost

organic CTR with Rich

SnippetsProduct star ratings appear in organic search results

up to 30% CTR

increase!

Product Reviews boost SEMProduct Listing Ads in Google Search and Google Shopping

up to 15% CTR

increase!

RECAPProduct Reviews help your business succeed by...● Giving a boost to your SEO & SEM, helping you win against

your competition and drive even more qualified traffic to your site

● Establishing trust with your customers by displaying product-specific feedback from like-minded consumers, which improves website conversion

● Setting customer expectations, which improves customer satisfaction and reduces returns/complaints

● Providing product-specific insights, which help you make strategic business decisions

Trustpilot Product Reviews

& SEO TrustBoxGet Product Reviews & make them work

for you!

Getting Product ReviewsCouldn’t be simpler!Product Review Invitation Options:

● Trustpilot eCommerce Apps (Shopify, Magento, BigCommerce, & WooCommerce)

● Bulk manual invitations● AFS● Custom API integration

But wait, there’s more!● Import Product Reviews from

other sources● Easily syndicate Product Reviews to

Google Shopping and Product Listing Ads

Showcase your Product ReviewsWith our brand-new, SEO-supercharged, Product Reviews TrustBox!● Super easy to implement

(2 lines of code, no developer or API necessary)

● Uses Google-recommended coding for indexing content and rich snippet starsTranslation: SEO Boost!

● Does not impact page load time

● If you import reviews from other sources, use the Multi-Source SEO TrustBox

SEO TrustBoxImplementation

Live Demo

CUSTOMER JOURNEY

PRODUCT & SERVICE REVIEW

TRUSTBOXES

PRODUCT & SERVICE

REVIEWINVITATION

S

PRODUCT REVIEWS

&SERVICEREVIEWS

★★★★★Organic ResultsGoogle AdWords

Google Seller Ratings

Google ProductListing Ads

RECAPTrustpilot’s Product Reviews solution is a no-brainer:

● Super simple process for collecting reviews● Best-in-class on-page TrustBox widget:

○ Easy implementation

○ Earn Rich Snippets and star ratings in your organic results ★★★★★

○ Improved website conversion, cart abandonment, average order value, and product returns

● Your Product Reviews feed directly to Google to populate stars in Shopping Ads and Product Listing Ads ★★★★★

NEXT STEPS● Recap email - please take the survey!

● Interested in adding Product Reviews to your Trustpilot package?Reach out to your Success Manager and they’ll get you up and running in no time!

Questions?

??

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