What’s New! An exclusive Webinar for eHC.com Network Partners.
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Transcript of What’s New! An exclusive Webinar for eHC.com Network Partners.
What’s New!
An exclusive Webinar for eHC.comNetwork Partners
KIDSHEALTHENGAGING HEALTH MEDIA
• KidsHealth creates engaging, family-friendly online, video, and print media for parents, kids, and teens.
• KidsHealth’s physician-led editorial staff is expert in communicating complex medical information in language readers can understand.
• KidsHealth is widely recognized for its outstanding content including consecutive year Webby Awards (for Best Family/Parenting and Best Health).
• KidsHealth is created by the Nemours Center for Children’s Health Media, part of the nonprofit Nemours Foundation.
WHAT IS KIDSHEALTH?
The Nemours Foundation is one of the country’s largest nonprofit organizations devoted solely to children’s health.
KIDSHEALTH CONTENT FOR PARENTS, KIDS, AND TEENS
SEARCH: Enter a keyword to find a topic of interest such as “asthma” or “bullying.”
SECTIONS: Age-appropriate content can be found by entering through the individual sections: Parents, Kids, or Teens.
Emotional side of every topic
Current medical review
Robust graphics
HALLMARKS OF KIDSHEALTH CONTENT
In-article animations
Toggle between English & Spanish
versions
PRINTER-FRIENDLY VERSIONS OF ARTICLES
PRINTER-FRIENDLY VERSIONS OF ARTICLES
PRINTER-FRIENDLY VERSIONS OF ARTICLES
MOST VISITED ARTICLES: 1Q 2008
1. A Week-by-Week Pregnancy Calendar (Parents)
2. Checking Out Cuts (Parents)
3. A Guide for First-time Parents (Parents)
4. Mad Cow Disease (Parents)
5. Going to a Psychologist (Parents)
6. Winter Sports – Sledding (Parents)
7. 10 Things that Might Surprise You About Being Pregnant (Parents)
8. Smoking Stinks (Kids)
9. A Kid’s Guide to Shots (Kids)
10. The Food Guide Pyramid (Kids)
MOST VISITED ARTICLES: 2Q 2008
1. A Week-by-Week Pregnancy Calendar (Parents)
2. Mad Cow Disease (Parents)
3. A Guide for First-time Parents (Parents)
4. 10 Things that Might Surprise You About Being Pregnant (Parents)
5. Exercising During Pregnancy (Parents)
6. How the Body Works Main Page (Kids)
7. Overweight and Obesity (Parents)
8. Meningitis (Parents)
9. Feeding Your Newborn (Parents)
10. Sudden Infant Death Syndrome – SIDS (Parents)
MEDICAL, EMOTIONAL, BEHAVIORAL & DEVELOPMENTAL
INFORMATION FOR PARENTS
MEDICAL, EMOTIONAL, BEHAVIORAL & DEVELOPMENTAL INFORMATION
FOR PARENTS
KidsHealth news provides parents with current medical research and news from medical journals.
Each article includes a “What This Means to You” section to help parents understand.
WHAT’S NEW— FOR PARENTS
RECENT ADDITIONS:• Bunk Beds Send Kids of All Ages to the ER
• Childhood Obesity Rates High, But Not Rising
• Exercise Helps Girls Fend Off Breast Cancer Later
• Smoke-Free Restaurant Laws Help Curb Teen Smoking
• AAP Updates Its Stance on Soy Formula
• Chocolate May Help Curb Preclampsia During Pregnancy
• CDC Warns of Measles Outbreaks in the U.S.
• C-Sections Tied to Some Premature Births
• Nearly a Third of New Parents Know Little About Infant
Development
WHAT’S NEW— FOR PARENTS
WHAT’S NEW— FOR PARENTS
Recent study on Childhood Obesity featured in “News” section and new
articles published for teens
WHAT’S NEW— FOR PARENTS
New content that helps parents ensure their families stay healthy
and active
WHAT’S NEW— FOR PARENTS
KidsHealth recently updated your BMI Calculator for
parents, kids, and teens.
WHAT’S NEW— FOR PARENTS
New articles on Auditory Neuropathy and related articles
on hearing loss
MEDICAL, EMOTIONAL, BEHAVIORAL & DEVELOPMENTAL
INFORMATION FOR KIDS
MEDICAL, EMOTIONAL, BEHAVIORAL & DEVELOPMENTAL INFORMATION
FOR KIDS
WHAT’S NEW— FOR KIDS
New articles for kids published in “Everyday Illnesses and Injuries” section
WHAT’S NEW— FOR KIDS
New article featuring New York Giants nutritionist & defensive end Justin Tuck.
WHAT’S NEW— FOR KIDS
WHAT’S NEW— FOR KIDS
“All About Bones”
“10 Burning Questions”
“The 5 Senses”
“Germs” arriving Fall 2008
KidsHealth For Kids Only magazineis a great publication for school
outreach, health fairs, etc. (Only $0.25/copy)
MEDICAL, EMOTIONAL, BEHAVIORAL & DEVELOPMENTAL INFORMATION
FOR TEENS
WHAT’S NEW— FOR TEENS
New articles published in “Your Body” section
WHAT’S NEW— FOR TEENS
New articles published on general teen topics
HEALTH INFORMATION IN SPANISH
WHAT’S NEW— SPANISH (PARENTS)
New article “Who’s Who in the Hospital”
and related articles for Spanish members
Going to the Emergency Room
Communicating with Your Doctor or Healthcare
Worker
Knowing Your Child's Medical
History
WHAT’S NEW— SPANISH (KIDS)
WHAT’S NEW— SPANISH (TEENS)
New article about Goal Setting and new content about teens and their body
MARKETING & PR
MONTHLY MARKETING: AUGUST
BACK TO SCHOOL (For Parents)
General articles for parents about Going Back to School
MONTHLY MARKETING: AUGUST
BACK TO SCHOOL (For Kids)
General articles for kids about Going Back to School
MONTHLY MARKETING: AUGUST
BACK TO SCHOOL (For Teens)
General articles for teens about Going Back to School
MONTHLY MARKETING: AUGUST
NATIONAL IMMUNIZATION AWARENESS MONTH
MONTHLY MARKETING: SEPTEMBER
BABY SAFETY AWARENESS MONTH
Safety printouts and articles help to ensure children stay safe.
MONTHLY MARKETING: SEPTEMBER
SUICIDE PREVENTION WEEK (9/9 – 9/15)
Help prevent teen suicide by providing information & resources
for members
MONTHLY MARKETING: OCTOBER
HALLOWEEN SAFETY
Articles to help keep families safe and healthy this Halloween. The Pumpkin Game is a favorite with kids!
MONTHLY MARKETING: OCTOBER
BREAST CANCER AWARENESS MONTH
Resources on breast cancer basics, prevention and how to talk to
children about cancer.
