My Home Alerts:

Automated listing alert emails

Real Estate Information & Newsletters:

Marketing Emails

What’s in Your Listing Packet?

Alyson Engelbrecht

Trainer & Instructional Designer

What Your Client’s Think

Is she going

to find the

right buyer?

(15%)j

I hope we

can get this

sold in time(20%)

I hope the

house is

priced right(19%)

I hope she

knows how to

market my

home(25%)

Aspects of Your Listing Packet

My Home Alerts:

Automated listing alert emails

Real Estate Information & Newsletters:

Marketing Emails

CMAMarketing

Materials

Tips &

Information

My Home Alerts:

Automated listing alert emails

Real Estate Information &

Newsletters:

Marketing Emails

Before We Get Started

• Do you have your:

1. Cover Letter

2. Photo of property

Image courtesy of Patrisyu at FreeDigitalPhotos.net

Your CMAComparative Market Analysis

What’s In a CMA?

My Home Alerts:

Automated listing alert emails

Real Estate Information &

Newsletters:

Marketing Emails

• Definitions

• Purpose of the report

• Comparables:

- Sold

- Listed

- Pending

- Map Views

• Tax assessors info

• Fair Market Value

My Home Alerts:

Automated listing alert emails

Real Estate Information &

Newsletters:

Marketing Emails

Consider Adding…

• Handwritten

comments on the

comparables:

• Pricing

• Sales

• Days on Market

• Map layout

• Summary graph of

your analysis

• Estimated Sellers Net

Proceeds

Marketing Materials? Really?

In Your Marketing Center

• Sellers Guides

• Postcards / Flyers

In Your Marketing Center

• Social Media Plan

Did You Know?

• You can add

custom content to

your marketing

center

What About Other Marketing?

• Single Property

Websites

• Community blogs

• Community /

Neighborhood websites

Tips and Info.

My Home Alerts:

Automated listing alert emails

Real Estate Information & Newsletters:

Marketing Emails

Buyers…Of course!

• Who is your buyer???

• Where do buyers come from?

• Price / time & perceived value graph

What do Sellers Want?

Show Them Your Buyers

Helping Your Sellers Prepare

My Home Alerts:

Automated listing alert emails

Real Estate Information &

Newsletters:

Marketing Emails

Give them Articles:

• How do showings work

• Importance of:

• Curb Appeal

• Staging

• How your

brokerage/franchise helps

you sell homes

Drive Home Your Value

My Home Alerts:

Automated listing alert emails

Real Estate Information & Newsletters:

Marketing Emails

• This is your interview

- Stats on purchase price for

agent listed vs FSBO

- How commissions work

- Your marketing strategy

- Your job

- Your philosophy

- Your support after the sale

- Summary of why you are

the right agent for the job

Have Your Best Listing Year Yet

My Home Alerts:

Automated listing alert emails

Real Estate Information & Newsletters:

Marketing Emails

• Prepare materials in advance

• Check out the Sellers Guide

• Use our check list or create

your own

• Get creative and stand out

Radiating Referrals

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Not getting

referrals

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Media Strategy

should be

connected to

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helps you

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