What's In Your Box
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MyWingman, LLC Your partner for life’s journeY 1-866-242-2260 [email protected] Thinking Outside the Box: Creative Ways to Grow Your Business Copyright, 2016, MyWingman, LLC Economic Empowerment Lunchtime Learning July 2016 What’s in Your Box? Colonel (Retired) Burl Randolph, Jr., DMc-ABD President and Chief Consultant MyWingman, LLC
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Transcript of What's In Your Box
MyWingman, LLCYour partner for life’s journeY
Thinking Outside the Box: Creative Ways to Grow Your Business
Copyright, 2016, MyWingman, LLC
Economic Empowerment Lunchtime Learning
July 2016
What’s in Your Box?
Colonel (Retired) Burl Randolph, Jr., DMc-ABD
President and Chief Consultant
MyWingman, LLC
MyWingman, LLCYour partner for life’s journeY
Thinking Outside the Box: Creative Ways to Grow Your Business
Copyright, 2016, MyWingman, LLC
Agenda
Defining ‘Outside the Box’
Defining ‘Inside the Box’
What Is Your Essence?
Who are You?
Where are You?
How are You?
Conclusions
2
MyWingman, LLCYour partner for life’s journeY
Thinking Outside the Box: Creative Ways to Grow Your Business
Copyright, 2016, MyWingman, LLC
What is ‘Thinking Outside the Box’?
“‘Thinking Outside the Box’ is an attitude about ways to
improve your situation, but, it does not happen because”:
A. You don’t think that way
B. Your biases, stereotypes, and fears get in the way
C. Things Outside the Box are Outside of Your Control
D. Outside the Box is Outside your Comfort Zone
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MyWingman, LLCYour partner for life’s journeY
Thinking Outside the Box: Creative Ways to Grow Your Business
Copyright, 2016, MyWingman, LLC
The Cardinal Rules for Thinking Outside the Box
A. Everyone’s Box is Different
B. You have to know ‘What’s In Your Box?’
C. Have a willingness to execute ‘What’s In Your Box?’
D. If you are NOT willing to execute ‘What’s In Your Box?’…
IT’s OUTSIDE THE BOX!
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MyWingman, LLCYour partner for life’s journeY
Thinking Outside the Box: Creative Ways to Grow Your Business
Copyright, 2016, MyWingman, LLC
What’s In Your Box?
Who?What?
Where?How?
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MyWingman, LLCYour partner for life’s journeY
Thinking Outside the Box: Creative Ways to Grow Your Business
Copyright, 2016, MyWingman, LLC
What’s In Your Box?
Your Box:
“Those things you can do that are within
your power to promote you and your business,
whether you do them or not.”
YOU, are the greatest thing inside your box!
Attitude + Aptitude = Altitude
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MyWingman, LLCYour partner for life’s journeY
Thinking Outside the Box: Creative Ways to Grow Your Business
Copyright, 2016, MyWingman, LLC
What is Your Essence?
“The thing you do that if you fail to do it,
you no longer have a business.”
Your passion, your driving force, what defines you from a business sense
A. You have clients
B. Your clients refer you
C. You know what you know what you know
D. You provide a Unique Value Proposition - UVP
How Do You Identify Your Essence?
There are no ‘Just’ in your essence
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MyWingman, LLCYour partner for life’s journeY
Thinking Outside the Box: Creative Ways to Grow Your Business
Copyright, 2016, MyWingman, LLC
“I help leaders design legacies that last”
“Making the ordinary EXTRAORDINARY”
Plumber
“We keep you flowing”
Electrician
“We light up your life”
We create your affair to remember
Unique Value Propositions
Energy Company
“Providing the Power you deserve”
Beautician
“We keep you beautiful, from the outside in”
Accountant
“We make your pennies count”
Communications
“We keep you connected”
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Commonality? The word YOU, meaning
Your customers.
MyWingman, LLCYour partner for life’s journeY
Thinking Outside the Box: Creative Ways to Grow Your Business
Copyright, 2016, MyWingman, LLC
Who Are You?
A. Logo
B. Tagline
C. Identity
D. Domain
Business Cards
“Your Digital Ownership”
“Who You Are, is how people remember you”
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MyWingman, LLCYour partner for life’s journeY
Thinking Outside the Box: Creative Ways to Grow Your Business
Copyright, 2016, MyWingman, LLC
Where Are You?
“You can’t be, where you’re not”
Ryan Saddler, Director of Diversity and Director of Student Disability Services at St. Ambrose UniversityDavenport, Iowa Area Higher Education
MyWingman, LLC, Your Partner for Life's Journey, Leadership and Management Consulting
https://www.mywingmanllc.com/
account: Your digital professional resume’
Business : Your business social resume’
website: Your digital business presence
Events
Government Contractor
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MyWingman, LLCYour partner for life’s journeY
Thinking Outside the Box: Creative Ways to Grow Your Business
Copyright, 2016, MyWingman, LLC
How Are You?
What is Your Cause?
What is your passion?
Who Do You Collaborate With?
Testimonials?
Who Refers You?
Letters of ReferenceWhose in Your Network?
Letters of Introduction
TV Interview?
Newsletter?Event Sponsorship?
Mail-outs?
Radio Interview?
Trade Magazine Article?
Email Blast?
Newspaper Article?
Sub-Contractor?
Gmail or .com email? Toll Free number?
Consulting? Interns?
Coaching is the CornerstonePeer Advisory Group
Free
Consultations?
Coaching? Mentoring?
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MyWingman, LLCYour partner for life’s journeY
Thinking Outside the Box: Creative Ways to Grow Your Business
Copyright, 2016, MyWingman, LLC
Conclusions
There are no ‘Just’ in your essence
You can’t be, where you’re not
If you’re comfortable where you’re at, that’s where you’ll stay
We each define our own ‘Box’
Attitude + Aptitude = Altitude
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Questions?
