What’s in your bag or briefcase?

(National survey carried by source-e, September 2007)

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89% of respondents would retain an item of promotional merchandise they had been given in their briefcase, work bag or handbag.

69% would retain the item rather than pass it on to a family or colleague member.

USB stick is second only to pens as the most frequently carried item and second most important.

Findings….

‘This new survey shows that the British public don’t only retain these items on their desk but also carry these items with them at all times in their briefcase/ work bag or hand bag and making valuables use of them on a regular basis. Promotional merchandise influences purchases’.

(David Lebond- Executive director for Source-e and Chairman of the British Promotional Merchandise Association)

10% said USB sticks was their most popular choice.

23% said pens were the most important.

10% stated they carried around key rings.

57% stated that other items were more popular.

USB Stick

Pens

Keyrings

Others

The most popular item of Promotional Merchandise carried around.

38% selected a pen

18% chose USB Sticks

14% would retain their diary

28% said others

Whilst only 3% stated their personal organiser.

The items most likely to be kept by respondents

71% of respondents had heard of the company that presented them with the item.

The same number (71%) could name the company that had presented them with the item.

This suggesting that repeat exposure to an item that is used on a regular basis is remembered.

54% of those questioned had already purchased something from one of the companies that had supplied them with a piece of promotional merchandise.

90% of respondents believe that promotional merchandise increases a company’s brand awareness.

We are endorsed by the ‘BPMA’ meaning you will benefit from our:

Professionalism We follow a strict BPMA code of

conduct to protect end users Knowledge and expertise

A written product specification will be produced and agreed

Samples will be provided to ensure sufficient product quality

A production and delivery schedule will be issued as part of our contract with you

Why buy promotional merchandise from us?

Commitment to quality From planning through to evaluation,

we will help you to deliver the best possible solution to your client.

Quality control procedures ensure our merchandise complies with relevant legislative and safety controls

Credibility A full quotation will be provided on

receipt of the detailed brief. Any additional cost e.g. delivery, tooling etc will be clearly shown

Should things go wrong, we will contact you immediately to offer alternative solutions

“Buy from us, Buy with Confidence”

About Source-e:

An online and printed catalogue sourcing company that will design, create and deliver promotional items to fit any brief or budget.

A member of the UK’s leading buying group and fully supports ethical trading (including ETI and SA8000) and operates under a strict ethical policy and will only use factories and suppliers that respects social accountability.

For further information on Source-e visit www.source-e.co.uk

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