What's in a brand
17
What’s in a brand
-
Upload
matt-herzberger -
Category
Education
-
view
1.183 -
download
1
description
A very brief explanation of what a brand is
Transcript of What's in a brand
What’s in a brand
This is not a brand
Branding
Branding is a lens through which we view ourselves and the world. It is a way to alter percep7on through conscious choice. It’s not a logo.
Brand is a reflec7on of how people perceive us
What words come to mind when you see this image? What emo7ons?
Has anything changed with the addi7on of the Nike mark?
Has anything changed with the addi7on of the FIU mark?
