What's Hot & What's Not in Alumni/ae Relations - Dana Hall

10
September 2011 @brentgrinna @evertrue

description

 

Transcript of What's Hot & What's Not in Alumni/ae Relations - Dana Hall

  • 1. @brentgrinna @evertrue September 2011

2. Were Young AlumniBrent Grinna, Founder & CEO Brown (BA), Harvard (MBA, Honors) Captain of Brown Varsity Football William Blair, Madison Dearborn VP of Brown Football AssociationJesse Bardo, Director of Sales Phillips Andover, Wesleyan (BA) Leading education social media expert Director of www.edsocialmedia.com Courtney Camps, Relationship Manager Brimmer and May, Bowdoin College Lead marketing at Carney, Sandoe Manages customer successSeptember 2011 3. Mobile Is WinningSeptember 2011 4. Existing Alumni SolutionsPrint DirectoriesWeb DirectoriesSocial NetworksPros ProsPros Opt-out Opt-out Excellent data quality Full location data Full location data Better lteringConsConsCons Expensive ($80+) Poor design Opt-in 5 year publishing cycle Limited ltering Minimal location data No ltering No link to social graph Limited alumni focusSeptember 2011 5. EverTrue SolutionEverTrue For Alumni Opt-Out * Location-Based * Filtering * Social Graph EverTrue For SchoolsData Collection * Analytics * Push Notications September 2011 6. *+,)!!"!!!! !#$$!!!%$$!! !&$$!!!$$!! !()$$$!!!()#$$!! !()%$$!!!()&$$!! !()$$!!!#)$$$!!01 -./.) !# !- %!34 ./! 5)! #2 -Cumulative prole views 67 ./ !8)! !#&6. -./ !: !#; )!-. 9!$ 01 ./ !.) !>(!6+ ! 34 ?! 5)! $( 667 +? ! 8)! !$# MX User Engagement 6. 6+? !: !$; )!6+ >!