Whats Happening In Digital Listening
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What’s happening in digital
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A look at how the internet and social media has made brands more vulnerable. Also looks at brands using social media to listen to customers. Update on what's happening online and in mobile. Finally a quick update on other news from the last few weeks
Transcript of Whats Happening In Digital Listening
What’s happening in digital
Brands are more vulnerable nowthan ever before
Smeargate will go down as the moment thenew order of media operators subverted theestablishment
So who is listening?
What tools can brands use to listen?
Online
We don't want to be part of YouTube's standard terms and conditions. Because content like Susan Boyle is unique.
- Ben McOwen Wilson, Director of Online, ITV
They're (Google, YouTube) all parasites. They live off our content. As long as we create the content, the content is the keys to the castle for us.
- Michael Grade, Executive Chairman, ITV
Mobile
Vodafone roaming
What else is going on?
What else is going on?
• App store has hit more than 1 billion downloads
• Vodafone mulling over bid for T-Mobile UK
• More than 60% of twitter users abandon site after one month
• Spotify challenges iTunes with unlimited downloads
• Google launch AdSense for iPhone and Android apps
Google AdSense for iPhone and Android
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