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What’s Different (and What’s the Same) in Europe

Fast forward market

Mobile use , social networks, online banking, Internet access, etc.

Europeans embrace tecnology faster than Americans

Faster growth in Internet users

Last 10 yrs: 353.1 % in Europe vs. 151.7 % in USA http://www.internetworldstats.com/stats.htm

More mobiles than Europeans

Average 120 mobiles / 100 persons in Europe versus 89 per 100 in USA

Higher usage of smartphones

400% increase in web searches via smartphones

Search is done at point of sale (bookstores, libraries, etc.)

Results are shared in Social Networks

New discovery and reading habits

Is your website mobile friendly?

Do you know how many readers access your site via mobile devices?

More “social” than americans

Anual growth of 10.9% vs 6.6 in USA http://www.economist.com/blogs/dailychart/2011/07/europe%E2%80%99s-social-media-hotspots

Higher online banking penetration

http://www.comscoredatamine.com/2010/10/top-10-countries-by-online-banking-penetration/

Let´s face it , we love technology

We tend to analyze treaths & opportunities from a sectorial point of view

We forget that society is changing very fast

New discovery channels, new ways of consuming information, new ways of sharing cultural experiences, etc.

© 2010, the Book Industry Study Group, Inc.

Ebook adoption will not be different

What will be the impact of the arrival of international players in Europe?

Accelerate the growth of the digital market

http://www.flickr.com/people/7843389@N02

More devices (ereaders, tablets, smartphones) =

Higher demand for digital content

Do not forget - Empty devices

New device owners will go online to search for books

If not available…

Arrival of international players will force local players to increase their digital offer

It will challenge your pricing strategy

P-books and e-books play in different economies

Dynamic pricing (offer/demand)

Expects rapid E-commerce growth

Europeans buy 4 times more from foreign webs

What do we do?

Think about technology as a service

Publishers have to main assets

Provide services to authors and readers

Provide better services to your authors

Greater financial transparency and shorter compensation payment periods

Share information about their book performance

Engage with your authors

Proactive counselling services beyond editorial content

Advise on digital rights, DRM, web design, etc.

Training services for your authors

How to use Twitter, Facebook, engage with readers, etc

Provide services around upcoming narrative skills

The Human Factor, your main difference

Amazon, Apple, Google, etc. “Non human” platforms

Start selling direct

Not only because of better margins, but because it will allow you to…

To access real time knowledge, to make business decisions

Impact on sales and marketing strategy

Competitive advantage in the XXI

http://www.flickr.com/photos/29890539@N07/4648496819

Customer behaviour

In the digital economy you must know your client

http://www.flickr.com/photos/29890539@N07/4648496819

Day / time book discovery & purchase

Reading behaviour

Must track & analyze social reading practices

To provide your readers with premium services

Users are more willing to pay for services than content

Create a community of readers around your content and authors

Engage with your readers

To provide discovery tools beyond purchase

Must develop book recomendations systems on REAL reading satisfaction and affinities

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To compete with Amazon, Apple, Google, etc

We need to create economies of scale

None of these companies think locally

Internet has no frontiers

International revenues of GAFA players in 2011

Google: 54 % Apple: 54 % Facebook: 38 % Amazon: 46 %

http://www.niemanlab.org/2012/01/the-newsonomics-of-global-media-imperative/

We must think European

Must aggregate content, services, users, etc.

More than books

Not enough traffic to be competitive in the Net

We done it in other sectors

How to avoid Amazon taking over Europe?

1)  Think about technology as a service 2)  The Human Factor: Services to authors and readers 3)  Increase your offer and redefine pricing 4)  Sell direct: Understand customer behaviour 5)  Develop new discovery tools beyond purchase 6)  Create a Book Airbus consortium: More than books

Javier Celaya jcelaya@dosdoce.com Tel: +34.606.367.708

Web: www.dosdoce.com Twitter: @javiercelaya LinkedIn: www.linkedin.com/in/javiercelaya

Grazie mille / Thank you