April 21-22, 2010 San Antonio, TX

What’s Color Got To Do With It?FUJIFILM North America Corporation - Graphic Systems DivisionDon Schroder

what’s “Color” got to do with it?

To accurately measure, reliably repeat, and easily control color is crucial to successful print and media production. Learn about tools that ensure consistent duplication from one location to the next and one technology to the next.

• How important is Color?– Why do we spend so much time trying

to make it accurate?– Do you think the consumers really

desire color to be consistent and accurate?

– Does a consumer really care if it was produced digitally, offset, etc..

– What is the outcome if we did not care about color?

what’s “Color” got to do with it?

• How do we communicate color today?We use words like:Delta E….Delta F…Grey Balance…Profile.. ICC

Profile, Device Link Profile1 D Curves, 4 D

CurvesToo Warm, Too

CoolG7, SWOP, GracolDo we really

expect everyone to understand these?

what’s “Color” got to do with it?

• What tools or products do we use today to control and communicate Color?

• Densitometers, Spectrophotometers, UV Cut, UV Include• Profiling Software• Calibration Software• Color Bars• Profile Target Charts• Reference Profiles• Target Profiles• Destination Profiles• Light Booths• Human Eyes• Fed Ex

what’s “Color” got to do with it?

• What output devices are we trying to control?• Color Monitors - Many different brands..• Digital Proofing - Devices many different technologies• Digital Printing Devices - NexPress, Indigo, iGen, toner, ink• Digital wide format devices - UV, Solvent, Eco Solvent,

Aqueous• Offset presses - Sheet Fed, Web• Flexographic Devices - Tag, Label, Carton, Metal…

• We have a lot to control!

what’s “Color” got to do with it?

we know what “color’s” got to do with It?

• We all know what color has to do with it!

• Brand Owners build businesses on the importance of recognition of their Color!

• Logos become the communication tool of intrinsic marketing• Color defines quality for each of these brand stake holders!• Color communicates Strength, Quality, Consistency, who they

are..• Color today transcends borders in a Global Economy, Color

defines the Brand!• Color Production defines the Printer!• Brand owners and customers do business with Printers who

can prove effective Quality and Control it over the entire production Path!

today’s solution must…

• Help validate production across multiple color output technologies

• Communicate color at the local production sites as well as at world wide locations..

• Must not impede production• Align to a Customer Color standard or an

Industry standard• Deploy reports that communicate internal

needs and external needs of the client• Include a dedicated Partner willing to support

the production sites..

G7 and standards

ICC Profiles

Color Controls

IDEAlliance

SNAP

G7

NPDC

Press2Proof Target

ISO

CIE L*a*b*

GRACoL

SWOP

today’s solution must (continued)..

wow is G7 different than the other standards?

• G7 is a process to match a color standard like GRACol, SWOP

• Based on a need from the print buying community for a “closer visual” appearance between proofs and the final printed product!

Proof Printed Sheet

how is G7 different than the other standards?• Visual appearance can be closure across a variety of proofing

devices

Digital-BeijingSheet-fed-LAInkjet-DenverProof-NY

• Brand identity can be maintained across a variety of print media anywhere in the world

• Work can be produced faster, more color accurate and consistent• Time can be reduced in proofing cycles and press checks

• Higher degree of color consistency

today’s solution must (continued)...

• Help implement G7 across identified locations• Teach the sites how to attain the expertise to

be able to do G7 certifications on their own• Track and report on site success • Allow quicker resolution to errors, creating

less down time

keeping you “in control”

• Taskero Universe ColorPath Verified and Fujifilm Professional Services:– Discovery – Analysis– From these two processes information is

analyzed to provide flexible solutions to improve workflow, procedures, quality levels and efficiencies!

keeping you “in control”

• Implementation– Execute a plan specifically for you

• Educational Services• Color Management Consulting• Custom Consultation• Workflow Analysis• Statistical Process Control

• Support – Keep you In control on regular visits as well

as Taskero Universe!

Digital Print EnginesDigital Print Engines

Wide Format or other digital Wide Format or other digital pressespresses

Litho/OffsetLitho/Offset

Or Flexo PressOr Flexo Press

AnyAny WorkflowWorkflow

Color Management Tools Color Management Tools

PressMatcherPressMatcher ““In-Control”In-Control”

Managing the BrandManaging the Brand

Epson WT 7900Epson WT 7900

Packaging ProoferPackaging Proofer

putting it all together

The Color Solution Management AdvantageThe Color Solution Management Advantage

•Largest number of Oris and GRACoL Resources Largest number of Oris and GRACoL Resources

in the Industryin the Industry

•Color AlignmentColor Alignment

•Process ControlProcess Control

•Standards ImplementationStandards Implementation

•Advanced Screening Advanced Screening

ImplementationImplementation

keeping consolidated “in control”

• Today Taskero watches and reports on over 70 digital device around the world for CGX

• USA, Czech Republic, Japan• Created custom reports that support internal

production requirements as well as other reports utilized for the client

• Completed 20 G7 implementations and certifications at Consolidated Graphics Print location

• Meet on a quarterly basis to review, collaborate, and listen to new needs and ideas!

Pre-press Dept

Production Planning

Display Graphics Variable

Offset Press

Fulfillment

Local Printer

Pre-press Dept

Display Graphics Variable

Offset Press

Fulfillment

Production PlanningLocal Printer

Print PlantClient

GUI

Web-Site

GUI

TU Database

(Fujifilm e-Systems)

Web Trends, View

& Reports

Print Plant

Print Plant

Multi-Location Printer/Printing

Multi-Location International

Web Enabled(Trending & Reports)

keeping you “in control”

benefits• Ensures Color and Brand integrity across multiple

plants and multiple production platforms.

• Simple web centralized location for all information

• Business Intelligence for all or selected individuals to see and use, easier decision making process

• Access to “Branding” data, provides information and partnership, reduces travel, increase uptime to produce more work, faster approvals means more work in

FUJIFILM Taskero Universe Color Path Verified

A Solution to Validate and CommunicateColor anytime, anywhere!

Thank You!

FUJIFILM Taskero Universe

April 21-22, 2010 San Antonio, TX

What’s Color Got To Do With It?FUJIFILM North America Corporation - Graphic Systems DivisionDon Schroder