"What's Augmented? What's Reality?," a Presentation from PTC
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WHAT’S AUGMENTED? WHAT’S REALITY? Jay Wright President & General Manager, Vuforia September 20, 2016
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Transcript of "What's Augmented? What's Reality?," a Presentation from PTC
WHAT’S AUGMENTED? WHAT’S REALITY?
Jay Wright President & General Manager, Vuforia
September 20, 2016
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Superimposing computer graphics onto a live view of the world. Also known as “AR”
aug·men·ted re·al·i·ty
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AR/VR is the fourth major platform shift
- Tim Merel, Digi-Capital
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Market & Sell Create Operate Service
APPLICATION AREAS
5 5
MARKET & SELL
CREATE
9 9
OPERATE
10 10
SERVICE
11 11
Computer
Vision
Content
Creation Fragmentation
CHALLENGES
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COMPUTER VISION
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Content Creation
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FRAGMENTATION
Tablets Standalone Phones Monocular Binocular Tethered Add-in Viewers
VR Viewers Digital Eyewear
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Jay Wright President & GM
@jaywrightnow
vuforia.com
