What's all the fuss about Bing? By Mark Vozzo
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Transcript of What's all the fuss about Bing? By Mark Vozzo
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Sydney Business & Technology User Group
#SBTUG
Date: 30 June 2010
What’s all the fuss about
Mark Vozzo Online Analytics Lead Digital Marketing Group - Microsoft Australia
L: www.linkedin.com/in/markvozzo
T: @markvozzo
T: @markvozzo
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Augmented Reality - Avatar Xbox 360 http://www.youtube.com/watch?v=UWgP0G6j2zY
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Augmented Reality - Avatar Xbox 360
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Augmented Reality - Avatar Xbox 360 http://www.youtube.com/watch?v=7JWk_JIE3Ow
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The Business Side of Bing Search
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The Business Side of Bing
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The Business Side of Bing
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Paid Search Click Rate
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The Business Side of Bing
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The Decision Engine - Look Less, Find More.
Bing is all about helping you make faster, more informed
decisions.
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Bing - Enhanced Preview demo
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Bing + Wikipedia (1+1=3)
Bing Maps integration
provides contextual
information based on
locations mentioned in
the Wikipedia article.
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Bing Images – infinite scroll & filtering
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Bing
+ Partners
= Quicker Decisions
(1+1=3)
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Weather Comparison
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IE8 Web Slices www.ieaddons.com/en/webslices/
They are snippets of a webpage that can be quickly referenced
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IE8 Accelerators http://ieaddons.com/au/accelerators/
These help you get around the web faster.
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Bing Travel (US)
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Bing + Wolfram|Alpha (Computation Engine)
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Bing + Wolfram|Alpha (Computation Engine)
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About Bing Entertainment Launched 25th June 2010
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"One of the number one things we're trying to do with Bing
is to help people go from intent to task as soon as
possible," said Parri Munsell, executive producer for
Microsoft's Interactive Entertainment Business Group.
"People come to Internet search engines with an intended
task - to learn about something, play something, watch
something, or do something. In entertainment, it becomes
very easy to connect these scenarios together."
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Silverlight – Rich Web Experiences http://silverlight.net
Demo: http://memorabilia.hardrock.com/
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Bing Maps
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Bing Maps – Major Update Mar 2010
OLD: bingmaps.com.au
NEW: bing.com/maps/explore
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Bing Maps API – An Example http://news.ninemsn.com.au/traffic_updates.aspx
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Bing Maps Demo
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Bing + Foursquare http://www.bing.com/maps/explore/#/23mvd518f5n4l68x
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Map Apps: World Cup http://www.bing.com/maps/explore/#5003/0.50380=AccordionViewState:Venues/5872/style=a&lat=-33.937428&lon=25.599731&alt=49.203587&z=16&pid=5874
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Map Apps: World Cup http://www.bing.com/maps/explore/#5003/0.50380=AccordionViewState:Venues/5872/style=a&lat=-33.937428&lon=25.599731&alt=49.203587&z=16&pid=5874
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Map Apps: Street side Photos Integrates streetside photos with images from Flickr
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Map Apps: Worldwide Telescope Look up in the sky – search for stars
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Bing Maps – Augmented Reality Demo
http://www.ted.com/talks/blaise_aguera.html
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Bing Maps – Augmented Reality Demo
http://www.ted.com/talks/blaise_aguera.html
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About the Presenter
Mark Vozzo Online Analytics Lead
Digital Marketing @ Microsoft Australia
+61 (2) 9870 2643
http://linkedin.com/in/markvozzo
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Bing TV Ad – Los Links http://www.youtube.com/watch?v=h3l-DE_aWQU&feature=digest
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REFERENCES
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More on WebSlices & Accelerators
http://delicategeniusblog.com/?p=813
For tutorial and more in depth info visit:
http://msdn.microsoft.com/en-us/library/cc956161(VS.85).aspx
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Requirements: IE 8 + Silverlight v3 http://microsoft.com/australia/upgrade
To run most of the things I’m about to show you need:
• Internet Explorer 8 & Silverlight 3 installed
• Both are free to download from: