What's All the Buzz about Social Networking?
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Transcript of What's All the Buzz about Social Networking?
What’s all the buzz about social networking applications?
Karen Huffman ~ [email protected] National Geographic Society
2008 SLA Annual ConferenceSeattle, Washington
June 16, 2008
http://del.icio.us/tag/2008SLAKMBuzz
Agenda
• Perspectives
• Trends
• The Buzz…(or groundswell)
• Walking the talk
• Implications & potentials
2007 OCLC Report on Social Networking
“To continue to be vital to society, libraries must adopt new objectives. In particular, they must strive to
participate with individuals in their cultural activities; passive, depersonalized service is no longer enough.”
Frederick Kilgour, “Evolving, Computerizing, Personalizing,” in American Libraries, February 1972
“As librarians, our task has always been and remains to use the tools of information technology to serve the needs of information workers or seekers, bearing in mind that all recorded information and its support infrastructure — books and shelves no less than online search engines — is information technology.” (May 2003)
Trends: Today’s Realities
• Globalization– Global workforce– Shifting workplace patterns
• Products and services– Shorter development cycles– Increased effort for cross-collaboration
• Decreased budgets– More with less– Traditional “meeting” models $$
Source: Forrester Research (2008): Global Enterprise spending on Web 2.0.
Source: Forrester Research (2008): Features and benefits of online communities.
Source: Forrester Research (2008): Features and benefits of online communities.
http://services.alphaworks.ibm.com/manyeyes/
The Buzz… (or Groundswell)
Features of the Groundswell
• Micro interactions: Fluidity of communication
• User driven: Living it! Defining it!
• Making connections, building relationships
• Portability across applications
• Profile 2.0: Just-for-me resources
Shifting Paradigms: Micro Interactions“We live in a world where the little things really do matter. Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel about a particular product, brand or service. Little things. Feelings. They influence our everyday behaviors more than we realize.” ~ David Armano
Portability across Applications
nationalgeographic.com/widgets
Connections & Relationships
Profile 2.0: Just-for-Me
Walking the Talk
Social Web & Sense-making Wisdom of the crowds vs. Anarchy of the masses
• Active participation
• Define the toolsets
• Model best practices
• Establish policies and security models
• Monitor trends
• Learn from our mistakes
NG’s Collectors Corner
Blogs
Portable Apps & RSS Feeds
Digital Dashboards
Second Life
Our Challenge
• Millions of sandboxes– Time constraints: 24 hours in a day– Just “Plurk”
• Expand your knowledge and definitions – Stretch beyond your comfort zone– Expect to not have all the answers
• Participatory networks– Involve others, collaborate– Accuracy of information
Networks in Social Sites
Localizing Learnings
Way
s Y
OU
can
get
invo
lved
to
day
!
Implications & Potentials
– Interactive/dynamic knowledge exchange, sharing stories @ a global level
– Unanticipated relationships, learnings– Increased productivity, shorter development
cycles, cohesive products– Marketing opportunities– Delivery channels for products and services:
Just-for-me
Thank you!