What's a Hashtag Anyway? A SmallBiz How-To

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How To Use Hashtags in Social Media A Small Business Digital Media Presentation of Vermont Small Business Marketing Associates

description

This presentation is a Small Business How-To about Hashtags, how to form them, how to use them, and how they work in social networks.

Transcript of What's a Hashtag Anyway? A SmallBiz How-To

Page 1: What's a Hashtag Anyway? A SmallBiz How-To

How To Use Hashtags in Social Media

A Small Business Digital Media Presentation of Vermont Small Business Marketing Associates

@VSBmarketing | www.VSBMA.com

Page 2: What's a Hashtag Anyway? A SmallBiz How-To

This is a Hashtag.

#Hashtags were born in Twitter,but they are also used in other

social media platforms.

Page 3: What's a Hashtag Anyway? A SmallBiz How-To

You can use a hashtag to activate your business keywords for easy search in social media networks.

Keyword Examples:

eventsevent managementweddingswedding planningmeetingsmeeting planners

Keywords as Hashtags:

#events#eventmanagement#weddings#weddingplanning#meetings#meetingplanners

Page 4: What's a Hashtag Anyway? A SmallBiz How-To

Note that keyword phrases are run together when making hashtags.

Keywords as Hashtags:

#events

#eventmanagement#weddings

#weddingplanning#meetings

#meetingplanners

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Use hashtags when you write a post to drive interest in the topic of

your post among network users.

Example Posts:

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When you click on a hashtag,

you can view all the recent

posts with that hashtag.

These are results in Twitter.

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This is what the results look like

in Facebook when you click on a hashtag.

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Here is what the search fieldlooks like in Twitter.

Page 10: What's a Hashtag Anyway? A SmallBiz How-To

Since Twitter restricts posts (i.e., tweets) to 140 characters, you may want to be creative

and use hashtags within sentences.

Here is an example:

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You can also use hashtags at the end of a statement in Twitter.

Here is an example:

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Since post length is not restricted in Facebook, you can place hashtags

wherever you want within a post.

Here is an example:

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You can create an all-new hashtag for special events or promotions. Use the new hashtag in

all posts/tweets about that event or promotion.

Here is an example:

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Visit VSBMA’s Small Business Digital Marketing How-To Center

at www.VSBMA.com for more social media Tips and Tricks.