WHAT’S INSIDELAUNCH 2019

408X408 Honor Roll

Membership

Communications

Programs

Statewide Partners

Finance

Advocacy

National PTA Programs

Superintendent Straight Talk

COVID-19 Timeline

Icon graphics via www.flaticon.com

There are many reasons why Texas PTA will not forget this year and not for the reasons you may think. As we all know, membership directly impacts the vitality of our association. After celebrating a strong start to the year, we watched numbers dip, then dip again – three months in a row. We put out an SOS, and immediately our Council and Local Leaders leapt into action. Instead of falling behind, we have exceeded our goal. Thank you to every single PTA member in Texas … 522,026 and counting!

This year we heard just how loudly the PTA heart beats. When two PTA school campuses in the Metroplex suffered loss from devastating storms, many of you rallied around your colleagues. When we asked for your participation in an important conversation on teen vaping, over 15,000 of you tuned in. And, yes, when we shuttered our school buildings and stayed far away from one another, you asked, “How can I PTA from home?” This has been a rollercoaster of a year, but we never veered off track. We kept our focus on what’s important – our children and one another.

Thank you for being the very best association. This isn’t quite how I envisioned ending my two-year term as President, but I am humbled to be surrounded by the biggest hearts in Texas.

Sheri Doss Texas PTA President

BOARD OF DIRECTORS2018-2020

Management Team

Kyle Ward, Executive Director

Steve Ginsburg Director of Finance

Michelle Jackson Director of Member Services

Magen Davis Director of Events & Programs

Amy Perry Communications Manager

LAUNCH 2019Friday, July 19 - Sunday, July 21

The Gaylord Texan, Grapevine, TX

ATTENDEES WORKSHOPS

EXHIBITORS SPONSORS

Includes volunteers, leadership, and staff

Includes each instance of a workshop or seminar

24

1562685

“I left with a head full of knowledge – feeling motivated and ready to tackle the new school year. For that I thank you!”Anonymous response to LAUNCH General Survey, July 26, 2019

127

DID YOU KNOW? LAUNCH is the largest PTA event in the country. It brings together volunteers from across Texas for training and networking, as well as face to face time with the many companies eager to promote their products and services especially with PTA.

408X408Texas PTA Honor Wall

Amini & Conant; Andrew and Mary Carter; Anonymous; Ascension (Choni) Hajibashi; Christopher and Katherine (Worth) Sells; Dang Family; Darren and Sarah Grissom; Dick Clark + Associates; Dr. Ofelia Averack; Dyal and Partners; Edith Jaurrieta de Velasco; Elizabeth A. Campbell, Houston TX; Floyd & Dawn Carrell, PawPaw & Granny; Fred Henley; Frisco ISD Council of PTAs; Fritz and; Sarina Hager; Grapevine-Colleyville ISD Council of

PTAs; Heather Ashwell-Hair; Jefferson and Ashley Cox; Jennifer Carson; Jimmy Boggs; Juliana Holmes; Kathy Handler, Birdville ISD; Kevin and Roxie Igo; Kyle and Pamela Ward; Leander ISD Council of PTAs; Leslie Boggs; Liberty Elementary School PTA; Lisa Holbrook; Liz & David O’Donnell, Patrick & Molly; Lone Star Kettle Corn; Mandy and Thomas Goodwin; Mary Partridge; Patricia E. Paetow; RBFCU; Rob & Lauren Johnson Family; Round Rock ISD Council of PTAs; Scott, Alyse, & Emma Brown; Shanna Igo; Sheri Doss; Steven, Randi, Grant, & Sophie Bell; Suzi Kennon; The Fass Family; The PeCoy Family; Tim Greenwell; Travis and Kim Power

48DONORS

February 22, 2020by President Sheri Doss and the Texas PTA Board of Directors

DEDICATED

10NEW DONORS

DID YOU KNOW? The 408x408 Honor Wall is open to any friend or member of Texas PTA. It also makes a great gift or tribute.

learn more: txpta.org/408Received February to June 2020

2

MEMBERSHIP

AUGUST

JANUARY

MAY

2019-2020 2018-2019STATE TOTALS

204,382

500,376

521,865

193,613

486,844

514,519

16.8%TEXAS PTA

OF THE NATIONAL MEMBERSHIP TOTAL

*Based on May 2020 totals: National 3,108,062; Texas 521,865

“We are so proud of our PTAs and the hard work everyone did on membership. We have a 5-year membership increase as a state, and that shows how important PTA is to our community.”Marni KanerTexas PTA VP Membership

LOCAL PTAs

SCHOOL DISTRICTS

2540COUNCIL PTAs

59

186

45 LOCAL PTAsFROM Arlington ISD, Austin ISD, Beaumont ISD, Celina ISD, Corpus Christi ISD, Crowley ISD, Dallas ISD, Ector County ISD, El Paso ISD, Elgin ISD, Fort Worth ISD, Galena Park ISD, Harlingen CISD, Houston ISD, Hutto ISD, Katy ISD, Kilgore ISD, Lancaster ISD, Lewisville ISD, San Saba ISD, Spring Branch ISD, Tyler ISD

LOCAL MEMBERSHIP AWARDS

11 monthly awards; 12 special category awards; and 3 tiers for the state’s top honor, Voice for Every Child - Silver, Gold, Platinum

Texas PTA welcomed

67Platinum

AWARDEDTOP HONOR

318

954AWARDED

MONTHLY

625AWARDED

SPECIAL

*As of June 1, 2020

DID YOU KNOW? Local PTAs in Texas served 1,981,576 students during the 2019-2020 school year.

*Based on student enrollment numbers

COMMUNICATIONS

17,156FACEBOOK LIKES

*As of June 23, 2020

9%

TEXAS PTAFACEBOOK PAGE

Facebook.com/TexasPTA

TOP FACEBOOK POST

Uplifting message for parents juggling stay-home orders and virtual learning for their children during COVID-19

March 24, 2020

REACH 32,101

ENGAGEMENT 2,239

*Engagement includes reactions, comments, and shares on original post and on shares

TOP 3 READS

TEXAS PTAONLINE MAGAZINE

thevoice.txpta.org

Check Your Blind Spots

UNIQUE VIEWS 1,396

The Teacher in Me

UNIQUE VIEWS 458

Navigating Uncharted Waters

UNIQUE VIEWS 205

At the start of 2020, Texas PTA unveiled a fresh look for JoinPTA.org with all the same, great functionality.

DID YOU KNOW? Between August 2019 and May 2020, 59,576 people visited JoinPTA.org. This online tool is avaiable to all PTAs and accounts for about 10% of new memberships each month.

PROGRAMSREFLECTIONS STUDENT ART PROGRAM 938

ENTRIES RECEIVED BY TEXAS PTA602

12

STUDENTS AWARDEDBY TEXAS PTA

TX STUDENTS AWARDEDBY NATIONAL PTA

2019-2020 THEME: LOOK WITHIN

HEALTHY LIFESTYLESONLINE TOOLKITTo best prepare PTAs for Healthy Lifestyles Month 2019, Texas PTA equipped Leaders with a robust online toolkit of resources divided by month and week.

WEEKLY THEMES

Monday Tuesday

Thursda y

Wednesday

“Float”Ashley PhamJohnson High SchoolNorth East ISD

FACULTY & HIGH SCHOOL SENIOR SCHOLARSHIPS $22,000

AWARDED TO THE CLASS OF 2020

$1000 for eligible high school seniors and up to $500 scholarships to faculty

22

AWARDED H.S. SENIORS REPRESENTING Lewisville ISD, Northwest ISD, Frenship ISD, Allen ISD, Comal ISD, Round Rock ISD, Leander ISD, Keller ISD, Carrollton-Farmers Branch ISD, Clear Creek ISD, Frisco ISD, Socorro ISD, Beaumont ISD, Grapevine-Colleyville ISD, Katy ISD, North East ISD

6 AWARDED FACULTY MEMBERS

Anthony CobbAldine ISD

Erin JewellFrisco ISD

Marla SmithCarrollton-Farmers Branch ISD

Stanley GillespieNorth East ISD

Susan KangPlano ISD

Martha StephensSherman ISD

OUTSTANDING EDUCATOR OF THE YEAR AWARDS

SUPERINTENDENTDr. Steve FloresRound Rock ISD

ELEMENTARY TEACHERMaria Elena PachecoDallas ISD

ELEMENTARY PRINCIPALDr. Debbie LittonCalallen ISD

SECONDARY TEACHERDana VinsonFrenship ISD

SECONDARY PRINCIPALDerrice RandleRockwall ISD

Awardees are nominated by PTA members from their communities and selected by the Texas PTA Board after thorough review.

“Find the Joy”Maggie Lu Memorial Middle SchoolSpring Branch ISD

YOUTH CODE JAM GRANTS

In Fall 2019, Texas PTA and Youth Code Jam teamed up to offer all PTAs in Texas a chance to win a $500 grant, training, and materials to host a successful Youth Code Jam event on campus.

53

5

APPLICANT PTAs

AWARDEESBoone Elementary PTA, Northside ISDCarl Herfurth Elementary PTA, Garland ISDDyess Elementary PTA, Abilene ISDPress PTA, McKinney ISDWalker Creek Elementary PTA, Birdville ISD

WHAT’S IN THE BOX?

“Jam in a Box”materials for Youth Code Jam

Innovative, family-focused computer science programs for K-12 students, plus school staff development

• Three coding activities & three unplugged activities• Supplies for unplugged activities• Step by step DIY guidebook

Dyess Elementary PTA, Abilene ISDFebruary 18, 2020

STATEWIDE PARTNERSTexas PTA is thankful for the support that helps make exceptional

programming and events possible across the state.

Presenting Partner: LAUNCH

Sponsor: Outstanding Educator of the Year Awards

Sponsor: Reflections

Community Sponsor Sponsor: YES!

Sponsor: President’s Challenge Community Sponsor

FINANCE

Revenue Expenses Net Assets

*2016-2017 was a 9-month year due to a change in the fiscal year end from 10/31 to 7/31.

$2M

$4M

$6M

$8M

2014-15 2015-16 2016-17* 2017-18 2018-19

$2.3M$2.4M

$8.2M

$2.7M$2.6M

$8.1M

$1.9M $2.0M

$8.3M

$2.7M$2.6M

$8.4M

$2.6M$2.4M

$8.3M

5-YEAR FINANCIAL TREND

Texas PTA continues to maintain a strong financial position. The 2018-2019 financial audit and 2018 990 and 990-T are

available upon request. The 2018-2019 financial audit was prepared by Maxwell, Locke & Ritter LLP and did not note any significant deficiencies or material weaknesses.

ADVOCACYSTRAIGHT TALK: A MATTER

OF LIFE AND BREATH

On February 25, 2020, Texas PTA addressed the country’s deadly vaping crisis and its impact on today’s youth with a special panel discussion at the Texas Capitol. The event was livestreamed on the Texas PTA Facebook page, and Watch Parties were hosted by Council PTAs across the state.

70015,507 27WATCHPARTIES

WATCH PARTY ATTENDEES

ONLINE VIEWS

CAMPAIGN & TOOLKIT

To build awareness for this public health issue and event, Texas PTA created an overarching campaign with: logo and slogan; social media campaign; and an online toolkit for use by PTAs including Facebook posts (both English and Spanish), posters, Council Watch Party materials, and an email signature.

NATIONAL PTA PROGRAMS

58 2019-2020 GRANTS Awarded to Local PTAs in Texas 117

TX PTAs enrolled in the School of

Excellence Program2019-2020

COVID-19 Relief Funding Phase One

Healthy Hydration Program Grant

PTA Connected Be Internet Awesome Family Workshop

PTA Connected SmartTalk Conversation

STEM + Families Math Night Grant

STEM + Families Science Festival Grant

On December 2, 2019, two Local PTA campuses in Dallas ISD – devastated by October tornadoes – received an in-store event at Office Depot thanks to National PTA and their corporate sponsor. Principals from Walnut Hill Elementary School and Thomas Jefferson High School (left)were given a guided shopping trip through the store, as well as gift cards collected from the wider community. Texas PTA President Sheri Doss and PTA Leaders shared in the special day.

NATIONAL PTA BRINGS THE #DEPOTDIFFERENCE TO TEXAS

2020 OUTSTANDING LOCAL PTA ADVOCACY AWARD

Will Davis Elementary PTA, Austin ISD

Awarded during National PTA’s Legislative Conference (LegCon) in March 2020.

SUPERINTENDENT STRAIGHT TALK

STRAIGHT TALK SATX

Texas PTA met with district leaders from the San Antonio area to discuss our commitment to student success and to hear firsthand what matters are most important to them and what goals they hope to achieve together with Texas PTA.

November 15, 2019Hosted by Northside ISDNorthside Activity Center

Texas PTA President Sheri Doss and host Dr. Brian Woods

15 GUESTSAlamo Heights ISD, East Central ISD, Floresville ISD, Fort Sam Houston ISD, Harlandale ISD, Judson ISD, La Vernia ISD, Lackland ISD, North East ISD, Northside ISD, San Antonio ISD, Southside ISD

COVID-19TEXAS PTA ADAPTS TO LIFE

DURING A PANDEMIC

A 2020 TIMELINE

Texas PTA State Office closes; staff works remotely.

MARCH 18

Reflections families notified awards

ceremony in May postponed. New 2020 date TBA.

MARCH 25

“PTA the MacGyver Way” debuts on

Facebook; outside-the-box ideas

shared.

MARCH 31

COVID-19 webpage and

Local goverance guidelines launch.

APRIL 16

Rescheduled Reflections

awards ceremony announced for

August.

APRIL 3

YES! applicants and families notified of

cancellation for 2020.

APRIL 20

M

ACGY VER

WAYPTA

THE

LAUNCH 2020 postponement and new October dates

announced.

MAY 1

Programs Dept. hosts first surprise Zoom call with top state awardee for

Reflections.

MAY 19

Virtual Annual Meeting date and preview materials

shared.

MAY 22

Texas PTA State Office reopens;

staff on staggered schedule.

JUNE 1

Virtual Lone Star Leadership

Training starts for Council Presidents.

JUNE 2

(Through July 2)

Official Call for Virtual Annual

Meeting (July 11) released.

JUNE 5

Online Summer School registration

opens for Local Leaders.

JUNE 15

(Starts July 16)

LAUNCH 2020 registration opens; hints to big news about Back the

Future.

JULY 1