What Your Mother, Your Marketing Prof, and Your Boss NEVER Told You About...Co-Publishing
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Transcript of What Your Mother, Your Marketing Prof, and Your Boss NEVER Told You About...Co-Publishing
What Your Mother, Your Marketing PROF, and Your Boss Never Told You About...
Co-Publishing@KenHerron
Okay, so what the heck is
co-publishing?
Nope!
Nope!
Nope!
Nope!
Nope!Yes!
co-publishingis reusing your marketing content
Where?
Hint, hint...
Why do you care?
co-publishing Maximizes
the ROIof yourcontent
marketinginvestment
How do you do it?
“Socialize” your content...
so that it can be effectively shared oneach of your different social networks
Said differently...
Each social network has it’s Own format (Twitter = 140 characters, YOUTube = Videos) AND its own style
put your content into the format and style for each social network
Examples
http://mobilegroove.com/category/dearken
“Original”Blog Content
“radio-ized”aka
“Podcast-ized”Content
http://toginet.com/podcasts/
thelinkedinladyshow/TheLinkedinLadyShowLI
VE_2012-02-29.mp3?type=podpage
“Presentation-ized” Content
This presentation!!http://www.slideshare.net/KenHerron/copublishing
“Photo-ized” Content
http://pinterest.com/kenherron/co-publishing
http://flickr.com/photos/kenzpix
http://youtube.com/kenherronmarketing
“VIDEO-ized” Content
“Twitter-ized” Content http://twitter.com/KenHerron
recap
Co-Publishing maximizes the ROI of the marketing content you
create by increasing your audience, directly and through SEO!
Thank you
social optimization online communities user-generated content ugc geolocation social shopping social commerce video marketing backchannel management blogs vlogs wikis ios apps android apps mobile apps content marketing qr codes digital stickering bluecasting internet radio podcasting gamification online events virtual events search engine optimization seo search engine marketing sem pay per click ppc predictive targeting dynamic content navigation search discovery data analytics data visualization cross-cultural competency computational thinking sense making cognitive load management social intelligence emotional intelligence ideation innovation invention marketing communications writing public speaking social optimization online communities user-generated content ugc geolocation social shopping social commerce video marketing backchannel management blogs vlogs wikis ios apps android apps mobile apps content marketing qr codes digital stickering bluecasting internet radio podcasting gamification online events virtual events search engine optimization seo search engine marketing sem pay per click ppc predictive targeting dynamic content navigation search discovery data analytics data visualization cross-cultural competency computational thinking sense making cognitive load management social intelligence emotional intelligence ideation innovation invention marketing communications writing public speaking social optimization online communities user-generated content ugc geolocation social shopping social commerce video marketing backchannel management blogs vlogs wikis ios apps android apps mobile apps content marketing qr codes digital stickering bluecasting internet radio podcasting gamification online events virtual events search engine optimization seo search engine marketing sem pay per click ppc predictive targeting dynamic content navigation search discovery data analytics data visualization cross-cultural competency computational thinking sense making cognitive load management social intelligence emotional intelligence ideation innovation invention marketing communications writing public speaking social optimization online communities user-generated content ugc geolocation social shopping social commerce video marketing backchannel management blogs vlogs wikis ios apps android apps mobile apps content marketing qr codes digital stickering bluecasting internet radio podcasting gamification online events virtual events search engine optimization seo search engine marketing sem pay per click ppc predictive targeting dynamic content navigation search discovery data analytics data visualization cross-cultural competency computational thinking sense making cognitive load management social intelligence emotional intelligence ideation innovation invention marketing communications writing public speaking social optimization online communities user-generated content ugc geolocation social shopping social commerce video marketing backchannel management blogs vlogs wikis ios apps android apps mobile apps content marketing qr codes digital stickering bluecasting internet radio podcasting gamification online events virtual events search engine optimization seo search engine marketing sem pay per click ppc predictive targeting dynamic content navigation search discovery data analytics data visualization cross-cultural competency computational thinking sense making cognitive load management social intelligence emotional intelligence ideation innovation invention marketing communications writing public speaking
@KenHerron
What are you waiting for?!
Co-Publish!
So...
Go!