• What You Will Learn?

- What is Interlinking and Why It’s Important?- What is SILO Structure?- Old school ways of Interlinking.- SILOing to Control the Link Juice.- How To Rank for Multiple Keyword.

How To Interlink Web Pages for Multiple Ranking

http://fortunetech.com.bd

- Internal links are links that go from one page on a domain to a different page on the same domain.

Understanding Internal Link

Page ADog Training

Page Bdog training

collars

http://fortunetech.com.bd

Why InterLinking is Important?

- It allows you to indicate to search engines which pages of content are the highest priority, as well as which pages are thematically related to one another.- They help visitors to get around.- It is a way to pass credibility from one page to another.- Makes your pages more crawlable .

http://fortunetech.com.bd

One Example of Interlinking

dog training

dog training books

dog training school

dog training dvd

dog training collar

http://fortunetech.com.bd

SILO Structure

•The term siloing originated as a way to identify the concept of grouping related information into distinct sections within a website.

• Much like the chapters in a book, a silo represents a group of themed or subject-specific content on your site.

Broad Theme

Sub topic 1 Sub Topic 2 Sub Topic 3

http://fortunetech.com.bd

Typical SILOs

http://fortunetech.com.bd

SILOing To Control The Link Juice

How to get rid of acne

Acne Treatments(Portal Page)

Laser acne treatment

Natural acne

treatment

Back acne treatment

Acne Diets

Low fat diet

Acne clearing

diet

Healthy eating habits

http://fortunetech.com.bd

SILOing To Control The Link Juice

Home Page

Laser acne treatment

Natural acne

treatment

Back acne treatment

Low fat diet

Acne clearing

diet

Healthy eating habits

Topic Page 2Topic Page 1 Topic Page 3

http://fortunetech.com.bd

How To Rank a Page For Multiple Keywords

Step1. Find Keywords with similar search intent. Use “Google Adwords” and take a look at the “similar searches” in Google search result page.

Step 2. Take note of all similar keywords in a notepad.

Step 3. Incorporate all these keywords into your title tag without over optimizing.

Example: Best Acne Treatments | Best Acne Treatments Review. (Very Bad)

Step 4. Optimize Your Content Using all those keywords.

http://fortunetech.com.bd

How To Rank a Page For Multiple Keywords

Example:

Target Keyword: Acne Treatments

Title: Best Acne Treatments Review | Find Remedies That Actually Work

Meta: Looking for most cost effective acne scar remedies? Get to know about different natural and laser acne treatments,products etc for both adults and teenage.

THE END

http://fortunetech.com.bd