What You Should Know About the Pharmacy as a Media Channel- RX EDGE Infographic
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Transcript of What You Should Know About the Pharmacy as a Media Channel- RX EDGE Infographic
What You Should Know About thePharmacy as a Media Channel
It Reaches a Huge Audience of Potential Patients
It is More Efficient than Other Media Vehicles
It is More Efficient than Other Media Vehicles
It Provides Access to Consumers Nationwide
U.S. total retail sales in drug stores in 2014$239.8 Billion The average American lives within
2 miles of a pharmacy
that’s close!
Consumers are Shopping the Pharmacy Aisles Every Day
U.S. consumers make 26 trips a year to purchase OTC products 81% of adults
use OTC medicines as a
first response to minor ailments
Chronic care conditions index heavilyacross the OTC aisles
Over 100 million Americansuse vitamins and dietary
supplements each year – mostare purchased in chaindrug and mass outlets
It is a Convenient Resource for Health Products and Services
It Accommodates Actionable Measurement Techniques
Statistically reliable results based on actual script sales data
Unique Tools and Insights Assure the Right Audience is Reached
• Demographic, geographic factors
• Household income
• Rx/OTC sales data
• Ethnic audience presence
• Rx product distribution
• Online health condition search
• DMA’s
• Category development indices
• Shopper traffic information
TARGETING TOOLS
The average U.S.household spends $340 per
year on OTC products
10.5 millionannual visits to clinics
18.5 million flu shots
administered annually in pharmacies
It is a Platform for Healthcare-Focused Action
It is Where People are Looking for Information and Answers
In a recent survey, 42% of patients had a conversation with their pharmacist about their prescription drugs, and
26% discussed over-the-counter medicines.
www.rx-edge.comMichael [email protected]
Sources:
http://www.nielsen.com/us/en/top10s.html • http://store.mintel.com/the-drug-store-shopper-us-february-2015 • http://www.nacds.org/pdfs/pr/2012/rximpact-0312.pdf • http://www.chpa.org/marketstats.aspx
http://www.drugstoremanagement.com/index.htm • http://www.drugstorenews.com/article/capturing-chronic-care-marketshare • http://tvbythenumbers.zap2it.com/category/daytime/soap-opera-tv-ratings/
http://deadline.com/2015/05/2014-15-full-tv-season-ratings-shows-rankings-1201431167/ • http://store.mintel.com/the-drug-store-shopper-us-february-2015 • http://www.drugstoremanagement.com/index.htm
http://www.forbes.com/sites/brucejapsen/2015/04/23/retail-clinics-hit-10-million-annual-visits-but- just-2-of-primary-care-market/ • http://www.integratedresearch.com/techniques/controlledstoretest.htm
http://www.pharmacytimes.com/publications/issue/2010/january2010/featurefocusvaccinations-0110#sthash.EZLrQfLD.dpuf • http://adage.com/article/media/football-big-bang-tv-s-expensive-ad-buys/295130/
http://www.publichealthreports.org/issueopen.cfm?articleID=2924 • http://www.chpa.org/marketstats.aspx • http://health.usnews.com/health-news/articles/2013/06/25/do-you-need-vitamins-and-supplements
http://www.jhsph.edu/research/centers-and-institutes/roger-c-lipitz-center-for-integrated-health-care/Guided_Care/GC_Chronic_care_facts.html • http://www.consumerreports.org/cro/pharmacies.htm
http://www.forbes.com/sites/brucejapsen/2015/04/23/retail-clinics-hit-10-million-annual-visits-but-just-2-of-primary-care-market/ • http://www.tvb.org/trends/4718/4706 • Magazine numbers were collected by
publication's media kit (People, Good Housekeeping, Ladies Home Journal, Better Homes and Gardens, and Marie Claire)