What you as Appliance Repair Owner Must Know to Promote Your Company on the Internet

Mark MaupinRight Now Marketing Group LLC

Appliance Repair Suffolk County New Yorkappliance repair dix hills new york

Receiving ResultsReceiving Results

The following businesses use our services every month:• 6 National franchises – Dryer Vent Wizard, Ductz,

Collision on Wheels, Wood renew, HandyPro• Businesses like: Dentist, Dumpster Companies,

Repair Companies, Performers, Attorneys, Real Estate Companies, Insurance companies

• Built and optimized 100s of Websites• All come back month after month

What Appliance Repair Companies Say About Us

• “We Own the Dryer Vent Cleaning Market in Metro New York-We are # 1! Right Now Marketing, has put our company in the #1 position on the search engines in New York and our phones are ringing off the wall! Within 2 weeks we were #1 in Google Local Business listings. We have experienced a 250% increase in business.” --John Ryley - New York

• “When you type in ‘Dryer Vent Cleaning Modesto Ca.’ I am the top 9 out of 10 results. This has my phones ringing! Right Now Marketing puts me up in classifieds, blogs, web sites, press releases, and articles fully optimized.” -- James Smith, Dryer Vent Wizard of Modesto, CA

You Have to Own What People are Typing into Google to Find You?

• Why Google? It is + 73% of Internet Market- Ask your children what the yellow pages are? And LISTEN

• If you have Google cover you have Yahoo and Bing cover

Google Key Word Tool

Google Key Word ToolAppliance

repair201,000

search peor month on

goole

Key Tips to building new sites:

• Use www.WebsiteGrader.com • Key words• search first: Appliance Repair New York

Repeat Key words:• Appliance Repair 246,000• Repair appliance 246,000• Washer Dryer Repair 246,000

• Bold Key Words and use • complete sentences in your content.

Success in your local market is measured one page at time http://www.google.com/#hl=en&expIds

=17259,23756,24692,24878,24879,27400,27955,28005&sugexp=ldymls&xhr=t&q=dryer+vent+cleaning+modesto+ca&cp=6&qe=ZHJ5ZXIg&qesig=925j33MY40CQ7_r3-jsBdA&pkc=AFgZ2tlq6whqxy_ompj9eUCzh-iGSgJlKNjqYiZSbIhxjpWW0Fo3jOU8hcG8X25KuwFU6xs_HJCHkZWukuvWg2nDJ4Zm956qhg&pf= p&sclient=

psy&aq=0p&aqi=&aql=&oq=dryer+&gs_rfai=&pbx=1&fp=9bef8cda26d1a6ec

Position 1: 42.30%

Position 2: 11.92%

Position 3: 8.44%

Position 4: 4.86%

Position 5: 3.99%

Position 6: 3.99%

Position 7: 3.37%

Position 8: 2.98%

Position 9: 2.83%

Position 10: 2.97%

All of pg 2: 4.40%

All of pg 3: 1.93%

All of pg 4: 0.80%

All of pg 5: 0.47%

Which Piece of The Organic Results Pie Do You Want?

Position 1Position 2

Position 3

Click-Through Rates

What is organic vs. paid?

Search Words:DUCT CLEANING BUFFALO

Paid/Sponsor listing

Organic listing

Map listing

Organic Search Results Rulehttp://www.google.com/search?hl=en&client=firefox-a&hs

=gC5&rls=org.mozilla%3Aen-US%3Aofficial&channel=s&q=duct+cleaning+livonia&btnG=Search&aq=f&aqi=g1&aql=&oq=&gs_rfai =

• 4 out of 5 Web Users Report Never Clicking on Paid Results

• 85% of Search Engine Traffic is Organic

• 75% of Web Users Report Trusting Organic Over Paid Results

• 66% Distrust Paid Results

• 29% are Annoyed by Paid Results

• Organic Converts 25% Better Source(s): http://www.addme.com/newsletters/issue386.htm

Let’s do Searches

Aurora Duct Cleaninghttp://www.google.com/#sclient=psy&hl=en&q=Aurora+duct+cleaning&aq=f&aqi=g1&aql=&oq=

Aurora+duct+cleaning&gs_rfai=&pbx=1&fp=444d6326654cadfa

Handyman Services Plymouth MIhttp://www.google.com/#q=handyman+services+plymouth+mi&hl=en&fp=1

Dryer Vent Cleaning Modesto CAhttp://www.google.com/search?sourceid=navclient&aq=h0&oq=dryer&ie=UTF-

8&rlz=1T4SUNA_enUS310US310&q=dryer+vent+cleaning+modesto+ca Dryer Vent Cleaning Deer Park CAhttp://www.google.com/search?sourceid=navclient&ie=UTF-

8&rlz=1T4SUNA_enUS310US310&q=dryer+vent+cleaning+deer+park+ca

Remember: think about your customer and what they are going to search when they are looking to get their ducts or dryer vents cleaned.

How We Control the PageWhat our services can and will do for your business

Original Content

Product Website

ServiceFeatures

Chapter of a Book

Tricks and a Big time Treat

• Use www.alexa.com find your free press release, classifieds, article site with this website

• Example: Free classifieds http://www.alexa.com/search?q=free+classified+ads&r=home_home&p=bigtop

• Always use http://

Marketing with Online ArticlesAnatomy of an Article

Title or Headline Keyword rich, and your keyword phrase needs to be in the first 3 to 5 words

complete sentences, no bullet-points, keywords in boldIntro

Abstract Paragraph3 to 7 Main Body Paragraphs

400 to 700 words, give good contentFocus on the Who, What, Where, When, Why and HowSummary

Concluding ParagraphBoilerplate

Resources ParagraphAdditional key word phrases

Cleverly written

Marketing with Online Press Releases

A press release is different from a news article.

A news article is a compilation of facts developed by journalists published in the news media, whereas a press release is designed to be sent to journalists in order to encourage them to develop articles on a subject.

A press release is generally biased towards the objectives of the author. A press release is written in order to highlight an important event, program, or piece of information by an organization that succinctly describes the who, what, where, when, why and how of the story.

(From Wikipedia)

Marketing with Online Press Releases

http://www.emailwire.com/release/44726-Carpet-cleaning-in-Memphis-has-evolved-to-a-higher-level-of-clean-with-DUCTZ-Total-Care-services.html

A fee-based PR service such as Emailwire.com reaches:

– 70,000 journalists in over 22,000 newsrooms – Also, your press release can appear in:

Over 100,000 possible online news sites 60,000 trade magazines, databases, RSS, major newswires and

news search engines– Additionally PRs are distributed on the following popular news sites

and search engines: Yahoo News, MSN, Market Watch, Google News, Google Blog Search (Beta), Hoovers, Altavista, USA Today, Webcrawler, New York Times, LATimes.com, Ask Jeeves, CNN Money, ABC News, AOL, NBCi

Marketing Online with a Dot ComMarketing Online with a Dot Com

Blog Account Setup - Blogger.com

Activerain.com Samples:http://activerain.com/blogsview/1766069/memphis-carpet-cleaning

Blogger serving Dot Com’s:Duct Cleaning Aurorahttp://www.auroraductcleaning.com/ Duct Cleaning Denverhttp://www.ductcleaningdenver.org/ Carpet cleaning Memphishttp://www.thecarpetcleaningmemphis.com Buffalo Duck Cleaninghttp://www.ductcleaningbuffalo.com/

Marketing with Online ClassifiedsMarketing with Online Classifieds

Paid for Placement:

http://www.classifiedflyerads.com/ad/315340/

http://www.classifiedflyerads.com/ad/320590/ #1 Aurora

http://www.classifiedflyerads.com/ad/324033/ #2 Denver

http://www.classifiedflyerads.com/ad/327043/ #3 Englewood

Marketing with Online ClassifiedsMarketing with Online Classifieds

Ad Copy for Online Classifieds Backpage.com Account Setup

Backpage.com Ad Posting

Repeat for followingwww.hoobly.comwww.kijiji.comwww.oodle.com

Your Homework… Your Homework…

Go to Google local business center and list your business in the LOCAL BUSINESS DIRECTORY

Do the same for: MSN Yahoo

Open up accounts with:www.hoobly.comwww.kijiji.comwww.backpage.comwww.oodle.com

My normal price Start Up $795 1ST PhraseYour show price is $595

• With this level of domination, you will be getting 50%, 60%, and 70% of the search traffic.

• Below is the description of our services. We will be doing the following for each client:

• One-on-one personal coaching session to help determine proper search terms and keywords.

• Creation of one fully optimized website with proper keyword density, meta tags, and domain named after key search phrase (where possible). Hosting and domain registration fees are included.

• One article posted to your blog or website. Gain credibility and become a leader in your field from professionally written press releases and articles.

• Two press release posted to 49 press release sites - this will cause the press release to appear on thousands of web sites. If you, as an individual, submitted a press release to Email Wire, just one of the sites we use, it would cost you $200 for each submission. We submit to 4 of these along with the other 49 press distribution sites.

• Second set of press releases that are designed to have anchor text linking back to the first set of press releases. This creates more links back to your web site.

• Design and creation of a classified ad. It is posted to 25 free classified sites and a “paid for” classified flyer distribution site which then submits it to many other sites

• Create 1000’s of backlinks to your web site.

Monthly Maintenance $495Monthly Maintenance $495Your Show Price $295Your Show Price $295

• 1 article posted to website• 2 Press Releases posted to 49 press release sites – this will cause the PR to

appear on thousands of sites (If you as an individual submitted a Press release to Email Wire, it would cost you

$200.00 for each submission - We do 4 of these along with the other 49 distribution sites we submit to).

• A second set of press releases that is designed to have anchor text linking back to the first set of press releases, as well as past press releases that are already posted

• 2 Classified Flyer Adds, posted to 25 classified sites• We submit a classified flyer to a “paid for” classified flyer distribution site which

then submits it to many other sites• 1 Blog site or Dot Com set up each month for each major search phrase or will

do another round on existing site to make sure it is at the top. (please note that if the Blog we did for the previous month is up on GOOGLE then we will do a new blog, but if previous months blog still is not high on page 1, then we will post to previous blogs instead of creating a new blog).

How to get the Service How to get the Service

Call or email our office at:

(248) 529-3372 Office (248) 939-6461 Cell (248) 714-5323 Fax

Karen’s Email rightnowkaren@gmail.com