What Would Be The Audience For Your Media Product?

AGE

• Our media product is aimed mostly between 18 and 25 year olds because original research interpretation showed that, that particular age group are most likely to watch psychological horror genre movies. That age group are more likely to pay to watch it at the cinemas as they are more likely to have a job. The threshold starts at 15 due to the content of our film not being explicit enough to be counted as certificate 18.

GENDER

• Our media product is aimed at females as even though it is still a horror movie it has a calmer tone in approaching its audience. The particular genre plays on the audiences emotion and females are stereotypically known as being very emotional.

• It has a smaller ‘gore’ content with a lot of blood and killing mercilessly.