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What We Are Learning From Google & Flickr About Digitization and Partnership
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Transcript of What We Are Learning From Google & Flickr About Digitization and Partnership
What We Are Learning From Google & Flickr About Digitization & Partnership
Jill Hurst-WahlHurst Associates, Ltd.
May 21, 2009
Copyright © 2009, Hurst Associates, Ltd. All rights reserved.
First…let’s reset our thinking
What is Google?
Hurst Associates, Ltd.
Search Engine Software & Hardware Company Content Provider Marketing & Promotions Company A Boundary Pusher
Creating an unending meal
Photo by Jill H-WHurst Associates, Ltd.
Lessons from Google
Focus on the user Become the center of the user’s world Allow the users to participate Fast and more is better Utilize “top shelf” partners Find the “yes”
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Flickr & the Flickr Commons
Hurst Associates, Ltd.
Hurst Associates, Ltd.
Flickr
Photo & video s-h-a-r-i-n-g Friends, family, contacts & everyone Tagging (the hive mind) Creative Commons license Groups
Photos pools Discussions
Photo by Jill H-W
Hurst Associates, Ltd.
The Commons – Launched Jan. 16, 2008 To increase access to publicly-held
photography collections, and To provide a way for the general public to
contribute information and knowledge.
Imag
e from
Flickr
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Benefits for the LOC
Higher profile of its collections Community engagement Corrections and additions to metadata Sparked discussions & personal histories Higher visibility for the LC blog
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Benefits
Greater visibility User engagement & interaction
Meet users where they are Institution becomes part of a community
Ph
oto
by P
ollyA
lida
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Final Thoughts: Google & Flickr1. Both large companies with shareholders
and an emphasis on the bottom line
2. Libraries & archives hold content that will drive users to them
3. They’re good for us, but remember #1
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Final Thoughts: Digitization &
Partnership Fast vs. slow Quantity vs. quality Community vs. silo Symbiotic vs. separate
Clip
art from
M
icroso
ft
Hurst Associates, Ltd.
Jill Hurst-Wahl
Meebo & Skype: jill.hurst.wahl
www.HurstAssociates.com
www.Digitization101.com
www.eNetworking101.com