What was the best concert you ever attended? 2 Five Areas of Success Venue Team TechnicalPromotion...
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Transcript of What was the best concert you ever attended? 2 Five Areas of Success Venue Team TechnicalPromotion...
What was the best
concert you ever
attended?
2
Five Areas of Success
Venue
Team
TechnicalPromotion
Retail
2
2
Five Areas of Success
Venue
Team
TechnicalPromotion
Retail
2
Aveda Service Cycle
2
2
2
1. Questions to understand ALL your guests needs
2. A portfolio to show them examples of hair cuts and colors
The Consultation
2
Consultation QuestionsAsk your guest consultation questions that will provide you information about their needs and
lifestyle, home care, and maintenance commitment:
“Tell me a little about your hair, what would you like to change?”
“How often would you like to
come in to maintain the
style?”
2
Consultation Questions
“How open are you to change? On a scale of 1–10, 1 not being open,
10 being very open?”
“How much time do you spend
styling your hair?”
“What are you using for shampoo? conditioner? to
protect?”
2
The Portfolio: The Power of a Good Visual
53
2
Portfolios
Download the app from itunes
Traditional binder portfolio assembled
from magazine pictures
2
Practice asking consultation questions that introduce pre-booking, home care and cross promoting services
2
2
Retail
% of guests seeking product
recommendations from stylists
% of guests receiving product recommendations
from stylists
87%
25%
78%% of guests purchase a hair care product within
72 hours of theirservice
2
2
PurescriptionTM Pad
2
Pre-Booking
2
Benchmarks and theAveda Service Cycle
Connect the benchmark to the specific behavior that affects the benchmark.
COMMITMENTS