What To Test When You Don't Know What To Test
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Transcript of What To Test When You Don't Know What To Test
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What to Test When You Don't Know What to Test
Braden Hoeppner VP, Web Sales
ClearlyContacts.ca !
@braden 604-760-6224
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It’s Friday @ 2:40 pm. The weekend is
about to work for you
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Go Big or Go Home➔ 1. Hide everything ➔ 2. Add a big image ➔ 3. Make a button HUGE
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Headlines➔ Make a statement
◆ (Try before you buy) !➔ Ask a question
◆ (Do you want to try your glasses before you buy them? No problem)
!➔ Write it 25 times.
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The Last Mile• Change the last action you want someone to take! • Bigger Button • New Calls to Action • New Placements
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You could do this: You also could do this:
Ask Yourself: What can I improve?
How might I improve it (Hypothesis)?
JUST DO IT!
Ask: What Happened? ****
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This Friday, February 7th ➔ So: What are you going to test?