WHAT TO DO FOR YOUR BUSINESS ONLINE?

Blogging, Social Media, Directories and more…

STATS TO CONSIDER

In 2009… The total # of U.S. online searches from the year

before grew 31% 83% of local search users contacted the

businesses they found through phone calls or in-person visits

50% of online local business searchers made purchases

*Study by TMP Directional Marketing

“BUT HOW MANY PEOPLE ARE REALLY SEARCHING ONLINE?”

LOCAL SEARCHES IN VANCOUVER WA

Catering Vancouver WA Auto Repair Vancouver WA Tires Vancouver WA Interior Design Vancouver

WA Accountants Vancouver WA Landscaping Vancouver WA Painters Vancouver WA Furniture Vancouver WA Flooring Vancouver WA

720 1,600 1,300 110 390 1,000 720 2,900 720

Keywords Searches/month

* Provided by Google Adwords Keyword Tool

SO HOW DO I BUILD A STRONG ONLINE PRESENCE?

1. Blogging

2. Social Media

3. Directories

BLOGGING DO’S & DON’TS

Blog as often as possible

Use pictures Use keywords that

you want to rank for throughout your text

Search online for inspiration for blogs

Blog less than once/week

Use pictures you just find on the Internet

Use keywords unnaturally

Copy text from any other sources

Do’s Don’ts

SOCIAL MEDIA TIPS Post links to weekly blogs on FB and Twitter

http://www.facebook.com/twitter/ Give away prizes to get more likes and comments Pose a question to fans Create a “this vs that” graphic within your niche

Create a caption competition

IMPORTANT DIRECTORY LISTINGS GetListed.org

Google Bing Expressupdate Neustar Localeze Yelp Foursquare Yahoo! Superpages.com Yp.com Citysearch Hotfrog Best of the Web Nokia

Local.com

MORE OPTIONS Articles Press Releases Honest link exchanges On-site forums Off-site forum interactions Google+ Google Authorship Title/Description/Keyword Tags Headings Inner-page linking More…………………………………………………

IN CONCLUSION…

Remember to:•Blog•Use Social Media•Get Listed in Directories