What to ask your audience? 79 Powerful Website Survey Question Examples

79Powerful Survey Questions You Should Be Asking To Understand Your Audience

Millions of survey questions are asked online every day.

But many of these survey questions will provide

crap results.

But...

With the right survey questions, you can to unlock the insights

you need to...

... Improve your website

... write better copy

... build better products

... spend ad dollars wisely

1-6

Segmentation & demographic survey questions

By segmenting your visitors into groups, you can better understand the needs of

each type of visitor.

1-6 Segmentation & demographic survey questions

1. How many employees work at your company?

2. How many employees work in your department?

3. What is your gender? (Multiple-choice)

4. What is your age group? (Multiple-choice ranges)

5. What is your income level? (Multiple-choice ranges)

6. What is your marital status? (Multiple-choice ranges)

7-23

Customer profile questionsYou can confirm your customer profiles, and

make sure that you are targeting the right traffic sources.

7-23 Customer profile questions

7. What are your biggest professional goals?

8. What are your biggest professional responsibilities?

9. What are your biggest personal goals?

10. How much time do you spend on [your product category]

11. In a given week, how many hours do you spend working on tasks related to [your product category]?

12. What is the hardest part of your day?

13. What is your position with the company? (Multiple choice)


14. How many years of experience do you have in your profession?

15. What is your profession?

16. How often do you use the internet?

17. What tasks take up the most time of your day?

18. What’s the hardest part about being [role, demographic, position, category]?

19. What is the most frustrating part of your profession?


20. If you could have any job you want, what would it be?

21. What is your favorite part about being a [their profession]?

22. What is your least favorite part about being a [their profession]?

23. What is your level of involvement with [product category] in your company?

24-40

Website or product feedback survey questions

Find user experience bugs or find out what visitors think of the information on your

website.

24-40 Website or product feedback survey questions

24. What do you think of our product?

25. Does our product solve your problem?

26. How likely are you to tell your friends about our product?

27. What could be done to improve our product?

28. What would make you want to tell your friends about this product?

29. What’s most appealing to you about this product?

30. What might improve your experience with using this product?


31. What motivation do you have to continue using this product?

32. What’s the hardest part about using this product?

33. What features do you wish we offered?

34. How would you describe [your product] in one or more words?

35. If [your product] was a car, what car would it be?

36. If you wrote a review of [your product] how would you rate it out of 10?


37. Overall, how easy was [your product] to use?

38. If you could change one thing about [your website or product] what would it be?

39. What features could you not live without?

40. How upset would you be if [your product or website] was no longer around?

41-47

Contextual usability or UX survey questions

Usability questions that can be used selectively on specific pages on your website

to test for bugs or friction.

41-47 Contextual usability or UX survey questions

41. Why did you come to [your product or website] today?

42. What are you trying to accomplish on [your product or website] today?

43. Were you able to complete your task today?

44. Was the task difficult?

45. Why were you not able to complete your task today?

46. How confident are you that you’ve completed this task?

47. Why did you choose not to make a purchase today?

48-66

Product or problem validation survey questions

Launch a new product, get product ideas, or validate an existing product idea.

48-66 Product or problem validation survey questions

48. Have you used xxx type of software?

49. How often do you use the following types of software (Matrix style question)

50. What product do you wish you had but doesn’t exist?

51. Is it difficult to [problem]?

52. Who takes care of [your product category – example: marketing] in your [office/home]?

53. What is the most frustrating part of using [product or software category]?


54. How important is [your product value] to you?

55. Tell us about the last time you used [product, process or software category]

56. How different would your job be if [process] was easier?

57. Would improving [process] save you or your business money? How much?

58. Would improving [process] save you or your business time? How much?

59. What do you think could be done to help with [process]?


60. What does an ideal solution to [process] look like?

61. Would you ever use a product that did [your solution]?

62. Would you start to use that product right away?

63. What might prevent you from using this product?

64. How much would you be willing to pay for this product?

65. Can we keep you in the loop as we develop this product?

66. How disappointed would you be if [your product] went away overnight?

67-72

Brand awareness & competition survey questions

Determine the brand penetration of your own brand, or to compare your brand with other

brands in your industry.

67-72 Brand awareness & competition survey

67. Have you heard of xxx brand?

68. How does [competitor] compare with [your product]?

69. Have you used [competitors] before? (multi-select)

70. Have you used [category] software before?

71. Tell us about the last time you used [type of software]

72. When you research a new product, what tools do you use?

73-78

Blog or content feedback questions

Get feedback on your content marketing efforts, and to get new ideas for content that

you can post in the future.

73-78 Blog or content feedback questions

73. Please rate this content out of 5 stars

74. What about the content did you like?

75. What about the content did you not like?

76. What other subjects would you like to read about?

77. What would make our blog more valuable to you?

78. What is your favorite blog and why?

79Anything else you would like

to share?Make sure that there are no nagging issues

on your prospect or users’ mind.

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What to ask your audience? 79 Powerful Website Survey Question Examples

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