WHAT THEY SAY ABOUT US

PEOPLE

Recent Past

Tourism Performance 2017

GUESTS

20,6M

+8,9%

ROOM

NIGHTS

57,5M

+7,4%

RECEIPTS

15,2 B€

+19,5%

Room Nights Foreign Markets

• UK has 16% of Market Share and TOP 5 have 44%

• Brasil (+35,6%), USA (+33,4%) and Poland (+30,0%) with biggest growths

• TOP 10 market share reduced (78,6% v. 80,4%)

TOP 5 (millions) Highlights

9,3

5,6 4,1 4,0

2,4

2016 2007

2,0 1,6 1,5 1,3

1,0

2016 2017

Fonte: INE (Dormidas em hotéis, hotéis-aparmentos, aldeamentos e apartamentos turísticos e outros)

Next TOP 10 (millions)

Tourism Receipts

Receipts (million €; Var. 2017/16)

2 474,1 2 292,0

1 820,4 1 618,5

758,5 599,5 534,9

397,6 366,2 362,6 351,3 314,9 181,0

+14,9%

+8,7%

+21,6%

+16,9%

+37,9% +8,8%

+47,0% +11,2% +20,8% +11,0% +26,8% +28,1%

+28,8%

Fonte: Banco de Portugal

7 Regions

Foreigners Room Nights (thousand; Var. 2017/16)

Regions 2017

Market

Share

foreigners

Var.

Abs Var %

Average stay

foreigners

Norte 4 252,7 57,2% 438,3 +11,5% 2,1

Centro 2 756,0 48,7% 627,8 +29,5% 2

AM Lisboa 11 224,2 78,4% 1 079,5 +10,6% 2,5

Alentejo 627,0 35,4% 86,1 +15,9% 1,8

Algarve 15 032,0 79,0% 820,7 +5,8% 5

Açores 1 036,0 58,0% 125,3 +13,8% 3,6

Madeira 6 694,4 89,2% 134,1 +2,0% 5,7

Portugal 41 622,5 72,4% 3 311 +8,6% 3,3

Highlights

• Centro (+29,5%), Alentejo (+15,9%) e Açores (+13,8%) Biggest Growths

• Lisboa with biggest real growth (+1,1 million Room Nights) – 32,6% of total growth

• Algarve, Azores and Madeira with biggest overnight stay

Fonte: INE (Dormidas em hotéis, hotéis-aparmentos, aldeamentos e apartamentos turísticos e outros)

5 Airports - Passengers

Passageiros Desembarcados (milhares; Var. 2017/16)

TOP 10

Origin 2017 Var

17/16

R. Unido 4 212,3 13,2%

França 3 261,5 12,4%

Alemanha 2 491,8 16,5%

Espanha 2 140,5 18,9%

Suíça 1 305,3 15,1%

Holanda 1 124,6 14,2%

Itália 1 009,3 22,1%

Brasil 923,4 19,7%

Bélgica 696,9 6,5%

EUA 559,7 39,4%

Highlights

• Two digit Growth for Portugal (25,6M passengers, 16,5% growth)

• Demand growth based on air connectivity (Greece, Hungary, Rússia, Chec Rep and Poland)

• Importance of portuguese diaspora market (Switzerland on TOP 10)

Biggest Growth

Origin 2017 Var

17/16

Grécia 26,0 104,5%

Hungria 82,4 103,4%

Guiné-Bissau 26,8 95,1%

Rússia 60,1 93,9%

Croácia 15,3 81,4%

Tunísia 16,4 71,4%

Polónia 246,8 64,1%

Rep. Checa 98,2 63,6%

Marrocos 183,9 62,0%

Moldávia 15,6 60,9%

Fonte: ANA – Aeroportos de Portugal

Present

WHAT WE ARE…

INCLUSIV

E

DIVERSE 365 WIDE A country that

does not

discriminate

More than just for a

visit Big diversity in its 7

Regions

Can be visited the

entire year

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A country for more than just visiting: Platform for Meetings & Incentives, data on the destination, suppliers, etc.

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Algarve 365

A country to visit 365: Cultural program on low season for the Algarve and Alentejo, to show a country that can be visited 365 days a year.

INCLUSIVE

A country that

Welcomes

everyone

HOW WE SHOW IT: DIGITAL…

REACH TARGETING

Bigger access to

more People

OPTIMIZATION

Planning, reactivity

and time to market

OPORTUNITY

Grab the moment More Segmentation

10 languages

+21 markets (paid media)

~190 markets (organically)

We communicate in…

Markets

USA

CANADA

BRAZIL CHINA

INDIA

AUSTRALIA

JAPAN

…

UK

FRANCE

GERMANY…

WEBSITES

VISIT

PORTUGAL

SOCIAL

MEDIA

VISIT

PORTUGAL APP VISIT

PORTUGAL

visitportugal.com

portuguesemusicfestivals.com

portuguesewaves.com

livinginportugal.com

meetingsinportugal.com

portuguesetrails.com

[c] pathsoffaith.com

cantskipfacts.com

cantskipportugal.com

Digital Ecosystem

OPORTUNITY

Grab the moment

+800 criativities

Video, Banners,

Social Media

+3500 text ads for

Search Marketing

157M People

In 2017

PROMOTING PORTUGAL

Future

WWW.VISITPORTUGAL.COM

INFORMATION HUB: https://www.visitportugal.com/en/information-hub

micro-site with info for those who

promote Portugal abroad (diplomatic

net).

Access: restrito. Register at: https://www.visitportugal.com/pt-pt/user/register . Contact visitportugal team for access (info@visitportugal.com)

Thank you Luis.Araujo@turismodeportugal.pt