What We Wished They Taught Us About Startups

@ Sloan

Founders & Recruiting

Business Plans

Balance

Fundraising

Probability

Value at Exit

Venture Capital

F(vc) = ½ x ½ x ½ x ½ x ½ x ½ ….

Venture Capital

Early Partnerships

Funnels

Visitors

Prospects

Leads

Opts

Real SegmentationAll Customers

Avg. Trans. < $3k

Avg. Trans > $3k

SMBs 28 108

VSBs 21 28

Total 185

Cancelled Customers

Avg. Trans. < $3k

Avg. Trans > $3k

SMBs 3 7

VSBs 11 7

Total 28

Monthly Churn Rate 1

Avg. Trans. < $3k

Avg. Trans > $3k

SMBs 2.6 % 1.6 %

VSBs 12.6 % 6.0 %

Total 3.6 %

1 Total churn rate (not shown) is calculated as cancelled customers (all time) divided by total customers (all time). Monthly churn rate is total churn rate divided by average customer lifetime of 4.16 months

Further Reading