12 common types of Social Media Monkeys:

A tale of R.O.I. Confusion

DON’T BE A MONKEY.

Business Terminology Matters. Learn it.

RETURN ON Incompetence

Darn! Nobody told me that being a Social Media Director meant I would need to know

how to do stuff!

RETURN ON Inaccurate

Use fuzzy words and fuzzy math, get fuzzy results.

What fake buzzwords really say about you.

RETURN ON Impact WTF?

(The sports-obsessed go-getter)

RETURN ON Importance

I think I rock!

(The ambitious egomaniac)

RETURN ON Ignition WTF?

(The clueless consultant)

RETURN ON Italian

(Tastier than RETURN ON Identity)

(The overmedicated copywriter)

RETURN ON Impressions

My seat is broken,This movie sucks,

And someone farted.Want more impressions?

Attention is not a unit of return.

(The Media-obsessed bean-counter)

RETURN ON Indecision

@cocacola?@pepsi?

(The MarketShare-fixated opportunist)

RETURN ON Idiocy

(Be present in Social Media, but do nothing.)

(The clueless corporate pawn)

INFLUENCE

RETURN ON Influence

Influence: The ability to produce an effect on the actions, behavior and opinions of others.

(The overconfident evangelist)

RETURN ON Infection

(The “viral” obsessed account exec.)

Beware the post-fad crash.

RETURN ON Indulgence

(The trend-watching schemer)

RETURN ON Infidelity

(The fast-thinking spin doctor)

INCALCULABLE

RETURN ON Incalculable

(Forget ROI altogether)

(The Social Media purist)

R.O.I.RETURN ON INVESTMENT

EMPHASIS ON “INVESTMENT”

THE “R” AND THE “I” = SAME CURRENCY

ROI =COST OF INVESTMENT

(GAIN FROM INVESTMENT - COST OF INVESTMENT)

THE R.O.I. EQUATION

Image credit:Slides 1, 7, 17, 18, 19, 20 copyright Olivier Blanchard 2009 All other images ripped from Google Images and may be subject to copyright protection.

Presented to SMC Greenville on Thursday July 30, 2009 – Greenville, SC