WHAT REV LUTIONS CHANGED YOUR LIFE? The major REVOLUTIONS.
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Transcript of WHAT REV LUTIONS CHANGED YOUR LIFE? The major REVOLUTIONS.
The major REVOLUTIONS
INOA revolution: TECHNOLOGY
MIXING & DEVELOPMENT
PERFECT, PREDICTABLE REFLECTS
RESULTS
SU
CC
EE
DE
XC
EL
DR
EA
M
SEEING IS BELIEVING
INOA REVOLUTION
INOA REVOLUTION
contents
1952 - Régé Colour: 1st direct color
100 years of L’Oréal innovation that have revolutionized hair coloring
1909 - 1st hair dyes containing harmless chemical ingredients
1929 - Imédia1st permanent haircolor
2004 – PlatiniumConditioning Lightening Pastes
1986 – DiaColor GeléeDemi-Permanent technology
100 years of L’Oréal innovation that have revolutionized hair coloring
1978 - Majirelenriched with Ionène G
1920 – Research3 people dedicated to development
100 years of L’Oréal development
2009 – New Formulas5000 every year
2009 – Advanced Research120 molecules synthesized
2008 – Patents 628 in 2008
TRADITIONAL PERMANENT HAIRCOLOR
OUTSIDE OF HAIR
INSIDE OF HAIR
Mixture on the hair (water base)
Alkaline agentsAMMONIA & OXIDANT
WATER
COLORANTS
REVOLUTION IN HAIRCOLOR
AmmoniaCommonly used in Permanent Oxidative Haircolor
MEA (Mono Ethanol Amine)Odorless alkaline agent, mainly used in
Demi-Permanent Haircolor
UNPRECEDENTED SYSTEM
REVOLUTION IN HAIRCOLOR
Oil Delivery System
OIL DELIVERY SYSTEM: ODSA breakthrough oil-based delivery system that is based on 2 major features:
•A high concentration of oil•Removal of ammonia
The oil becomes the booster for the active ingredients in INOA
Traditional System WATER
OIL
* Respects the hair’s natural protective film after 1 and 5 applications.
PERMANENT HAIRCOLOR - ODS Technology
OUTSIDE OF HAIR
INSIDE OF HAIR
Mixture on the hair (oil base)
Alkaline agents:MEA & OXIDANT
(Oil Delivery System)
Oleo-Gel
Colorants
TECHNOLOGICAL INNOVATIONREPLACED AMMONIA WITH MEA at the same level found in demi-permanent haircolor
UNCOMPROMISED COMFORT: no odor, optimized scalp comfort
SUPREME RESPECT for the hair
•Respect’s the hair’s natural protective film after 1 and 5 applications.
•Hair is as smooth as before color was applied*, for a softer touch.
New OIL BASE (OLEO-GEL)• Propels colorants, MEA and oxidant deep into the cortex of the hair
* Laboratory test results after 9 applications
No OdorOptimized scalp comfortRapid self-emulsifying mixingIncredible smooth, velvety texture
UNCOMPROMISED COMFORT
SUPREME RESPECT FOR THE HAIR*
•Respects the essential amino acids and lipid balance of natural hair.
Hair is as smooth as before color was applied,** for a softer touch
** Laboratory tests results after 9 applications
Exact and predictable results True neutralizing cool shades and vibrant warm shades
Lightens up to 3 levelsExceptionally even color from scalp to endsCoverage of up to 100% white hair
INFINITE HAIRCOLOR POWERWITH A PALETTE OF 49 SHADES
3-COMPONENT SYSTEM
Oleo-Gel20 or 30-vol
Rich Developer INOA colorants
1000 ml24 apps.
1000 ml16 apps.
6 tubes per box3 applications
3-COMPONENT SYSTEM
20 or 30-vol
Rich Develope
r
1. Oil
2. Surface Perfecting Agent
3. Ionène G
MIXTURE: 60 grams
Ionène G Selective - It goes into the hair and seeks out negative charges, and neutralizes them to equalize the porosity of the hair
Protective – Helps offset daily aggressions such as blow drying, curling, brushing, etc
Progressive – Through the emulsion process, with each application the hair becomes stronger and better conditioned. It bonds to the hair for continuous conditioning from retouch to retouch and shampoo after shampoo
3-COMPONENT SYSTEM
Inoa colorants1. Oxidative Hair Dye
2. MEA (Mono Ethanol Amine)
3. Unique Gel Consistency
MIXTURE: 2 x 8 gram tubesAdvantage: easier to mix two shades and easierto mix a ½ application. Eliminates half-tubes in dispensary.
5
fast, easy mixing No odor
EASY MIXING
DO NOT MIX WITH A BRUSH – Use the INOA Mixing Tool (Sprush or Whisk) for optimal mixing consistency and results with your INOA application.
Measuring Inaccurately
Oleo-Gel1/40 = 2.5%
20 or 30-volRich Developer1/60 = 1.6%
2 tubes of Inoa color1/16 = 6.25%
A WIDE CHOICE OF SHADES
98
76543
9.138.137.237.136.235.525.124.15
9.29.018.1
6.1
10
1
5.65
4.654.56
4.45
8.34
6.32
4.264.20
violet
5.32
redcoppergoldwarm blondewarm browns
naturalcool blondescool browns
blue
7.43
6.46
5.45.45
6.45
5.59.38.37.36.35.34.3
9.31
8.31
7.316.34
5.35
4.35
7.35
10Very light
blonde
9Light
blonde
8Blonde
7Dark
blonde
6Light
Brown
5Brown
4Dark
Brown
3Darkes
tBrown
2Browni
shBlack
1Black
N Natur
al
BBlue.1
VViolet
.2
GG
GoldGold
.3.3
CCopper
.4
RvRed-violet
.5
RRed.6
GrGreen
.7
DEPTH TONE
Example: 6GV6.32
Level of color
Primary tone of color
Secondary tone of color
CODING SYSTEM
*0(N) first indicates no primary tone, only secondary tone ex. 4.04 (4NC)** 0 in the secondary position indicates intensity ex. 4.40 (4CCC)
Application
BENEFITS OF INOA APPLICATION:
•Easy application due to smooth, velvety texture
•Stay put application that does not drip
•Free-hand approach• Free-hand painting versus exact placement
35 min.
Application and Development Time
DEVELOPMENT TIME: 35 minutes
Application:Mix according to instructions
Take fine sections
Paint INOA onto the re-growth area starting from the bottom of the quadrant moving toward the top of the head
Make sure the color lays flat on the scalp
Saturate the top and bottom of each section
Development time starts when re-growth application is complete
When taking through mid-lengths/ends, do not add water
TAKE THROUGH (without adding water)
CHANGE OF COLOR/FIRST TIME USING INOA = take through immediately/TTICOLOR REFRESH= take through half-way through development time/TT15
NO COLOR CHANGE = take through 5 minutes before end of the development time/TT5
35 min.
20 min. 15 min.
30 min. 5 min.
Mid-Lengths and Ends
Note: Development time starts when re-growth application is complete.
VIRGIN APPLICATION: 2 METHODS
20/20 METHOD1. Apply to mid-lengths/ends ½ inch off scalp.2. Mix fresh batch.3. Apply to scalp area.4. Process 35 minutes.20/30 METHOD1. Apply to mid-lengths/ends ½ inch off the scalp using 30-volume Rich Developer.2. Apply to scalp area using 20-volume Rich Developer.3 .Process for 35 minutes.
2. 20-vol 1. 20-volume
2. 20-vol. 1. 30-volume
Virgin Application
Up to 70% 2 tubes of the target shade
Over 70% 1 tube of the target shade
1 tube of the natural shade at the same level
On Mid-Lengths/Ends: Target shade only
FORMULATING FOR WHITE HAIR
Covering White
Last 2 – 3 minutes of processing time:
Massage without adding water
Gently loosen the color from the scalp, mid-lengths and ends of the hair
Use the flat part of the end of fingers
When the color is completely loose, add a small amount of lukewarm water to continue the emulsion *
After emulsifying rinse thoroughly until the water runs clear.
While rinsing, you will see a milky white film
When this film is gone, the rinsing is complete
Shampoo twice with INOA Post Shampoo
*Cold or very hot water can repel off INOA color and may leave a trace of oil in the hair
EMULSION & RINSING
Removal & Rinsing
BENEFITS OF INOA SHAMPOO:
•Shampoo twice
•Optimizes the action of Ionène G in L‘Oréal Professionnel haircolor
•Eliminates traces of oxidation
•Neutralizes residual alkalinity and restores hair's normal pH
•Cleanses hair gently and completely
REMOVAL AND RINSING
METHOD 1: TO DARKEN 3 LEVELS OR MORE OR ON VERY SENSITIZED HAIR
• Choose relevant pre-coloration shade. • Mix with Oleo Gel and Rich Developer.• Apply to lightened sensitized areas. • Develop for between 1-25 minutes according to
pre-coloration chart.• Emulsify (dry and wet), rinse, shampoo and dry
the hair.
1 – 25 minutes
COLOR IN (Pre-coloration)
• Apply target shade to the re-growth area.
• Set timer for 35 minutes.• Take through immediately (TTI). • Emulsify (dry and wet), rinse,
shampoo and dry the hair.
35 minutes
8.348.3
6.4610 – 20 minutes
15 – 25 minutes
6.34
1 – 10 minutes
(Warms, Copper, Red-Violet, Red)
(Cools, Ashes (.1, .2, .7), Naturals Gold)
Underlying Pigment
Warm
Time
Cool
Target Level
Color In (Precoloration)
Red1
Black
Red2
Brown-Black
Red3
Darkest Brown
Red 4
Dark Brown
Red5
Brown
Red-Orange6 Light Brown
Orange7
Dark Blonde
Orange Yellow8
Blonde
Yellow9
Light Blonde
4.564.56
METHOD 2: TO DARKEN 2 LEVELS ON SENSITIZED HAIR
• Apply target shade to re-growth area.• Set timer for 35 minutes.• For mid-lengths/ends, mix 1 tube of a .3 on a darker level + 1
tube of the target shadeEX: target shade 6.45Re-growth: 6.45Mid-lengths/Ends: 1 tube 6.45 + 1 tube 5.3
• Take through immediately (TTI).• Emulsify (dry and wet), rinse, shampoo and dry the hair.
COLOR IN (Pre-coloration)
NOTE: this method is simple and easy, but not as predictable and technical
+ .3 on darker level
HEALTH AND SAFETY
MIX COLORANT + OLEO GEL + Rich Developer
WHAT SHADE TO CONDUCT THE TEST?
If you know the target shade, use that shade for the skin allergy test.
If you do not know the target shade, use the darkest shade (1 to 3) in INOA.
SKIN ALLERGY
TEST
10 KEY STEPS WITH INOA
1. VERY IMPORTANT: A skin allergy must be completed 48 hours before each INOA application
2. ESSENTIAL: The INOA mixing consists of 3 products, not 2.- One application = 40g Oleo Gel + 60g Rich Developer + 2 – 8g tubes of INOA haircolor (totaling 16g of colorant)
DO NOT MIX WITH A BRUSH – Use the INOA Mixing Tool (Sprush or whisk) provided in your introductory PPK for optimal mixing consistency and results with your INOA application.
3. CAUTION: One application contains 16g of haircolor (2 – 8g tubes), EVERY GRAM COUNTS! Make sure you empty the entire contents of the 2 tubes.
4. RECOMMENDED: Use the measuring tool (INOA Doser) maximum precision in your mixing.
EXCEL WITH
NOTE: Mix with the INOA Sprush for best mixing results.
FOR ONE APPLICATION: Using the INOA Doser, measure 1.4oz/40g Oleo Gel + 2.1oz/60g
Rich Devloper. Empty mixture into a bowl. Add 2 tubes (0.56oz/16g) of INOA haircolor (2X0.28oz / 2x8g) into
bowl Mix the products together with the INOA Sprush until a rich,
creamy consistent texture is obtained.
DO NOT MIX WITH A BRUSH: An INOA Sprush has been provided in all prepacks to mix the 3-
components system together. The INOA Sprush is requited to achieve optimal mixing consistency
and result with your clients application.
10 KEY STEPS WITH INOA
EXCEL WITH
5. WARNING: Never substitute INOA Rich Developer with another developer
6. COVERING HIGH PERCENTAGES OF WHITE HAIR: - Always use 1 tube of target shade + 1 tube natural
shade at the same level. Never mix with a gold shade.- Mix with a natural shade only for 70% and over white
hair.- Always leave on for the recommended development
time of 35 minutes
7. BE CAREFUL: When applying INOA, spread INOA onto the re-growth area rather then placing the color
8. IMPORTANT: DO NOT ADD WATER to your mixture to take through the mid-lengths and ends
10 KEY STEPS WITH INOA
EXCEL WITH
9. CRUCIAL: Gently dry emulsify without adding water to loosen the color off the scalp
10. RECOMMENDED: Following application (and development time),
shampoo twice using INOA Post Shampoo
10 KEY STEPS WITH INOA
EXCEL WITH
1. EASY MIXING• Easy to mix two shades• Easy to facilitate ½ application
2. NO ODOR3. OPTIMIZED SCALP COMFORT4. FREEHAND APPROACH
• Free-hand painting versus exact placement5. 2X THE LIPID PROTECTION TO HAIR*6. INFINITE HAIRCOLOR POWER
• Exact and predictable results• Lightens up to 3 levels• Exceptionally even from scalp to ends• Coverage of up to 100% white hair
BENEFITS OF INOA HAIRCOLOR
* Compared to our leading professional permanent haircolor in the world. Respects the hair’s natural protective film after 1 and 5 applications.
What are the advantages for hairdressers?
Who is the right client for ?EVERYONE•Anyone that doesn’t like the smell of ammonia•People that experience scalp discomfort from haircolor•Clients that desire ammonia-free haircolor
How can attract new clients?•The offer of ammonia-free haircolor•Clients with no color that are concerned with coloring their hair•The promise of optimized scalp comfort
SUCCESS WITH
•Exact and predictable results without ammonia = new clients•2X more lipid protection to the hair = new clients•Easy and quick application•No odor = health and safety for hairdressers and clients•Optimized scalp comfort = new clients with sensitive scalps
CLASSES
INOA Revolution*3 – 3.5 hours
45 minute product education1.5 hours hands-on models20 minute model review30 minute Success points, Q & A
In-salon support daysGold, Platinum or Black
1 - 2 days for proper useTop conquest salons
2 – 3 days formulation and usage1 hour Q & A session*
Platinum and Black salonsConquestOther salons having usage issues
*It is mandatory that each salon has an In-salon intro class with their entire staff.
Smaller salons can be clustered together at a host salon for training the class format does not change for this training.
EDUCATION OFFERING
STORE EDUCATION OFFERINGS
INOA Revolution*2.5 – 3 hours
1 hour product education1 hours hands-on mannequins 4 people to 1 mannequin
Each will do a ¼ panel Each will do dry emulsification Mannequin dried to show that there in no
oil left30 minute Success points, Q & A
1 hour Q & A session*1 session offered after or between cluster classes in
store
*It is mandatory anyone purchasing INOA has completed the INOA Revolution class.
Store classes are intended for independent stylists or stylists from salons that want additional training on INOA
CLASSES
MODEL PROCEDURES
All models have to be patch tested 48 hours prior to application of color.
If the class is half head against Majirel, you will patch test with Majirel.
If only INOA is going to be used on the hair, you will patch test with INOA.
Model release forms and if patch testing with INOA, a set of patch test spoons, Oléo Gel, Rich Oxidant and INOA colorants must be given to the salon.
These forms should be hand delivered well in advance to the person that will be conducting the patch tests.
You have to explain to them exactly what has to be done.
If it you cannot deliver them in person, then send them and arrange a phone call with the person to ensure they clearly understand what has to be done.
MODEL PROCEDURES
INOA TRAINING MODEL REQUIREMENTS:
As always if models DO NOT meet the requirements, talk to the person that arranged the models for you and explain why you have to turn this model away. •DO NOT do models that you will not have successful results.
• Hair no longer than shoulder length • Models can have previously colored or virgin hair• Hair that does not have bands • NO corrective color • There should not only be white coverage models• Models that do not meet the requirements will be
turned away
For existing Majirel salons, all models will be half head INOA vs. Majirel.
If it is a conquest salon, the entire head will be INOA.
There should be one model for every 2 - 3 people attending.
INOA TRAINING MODEL REQUIREMENTS:
MODEL PROCEDURES
Natural level 3 or 4 that are at least a level 5 on the ends
Natural level 5 that are at least level 6 on the ends
Natural level 6 that are at least level 7 on the ends
Natural level 7 that are at least level 8 on the ends
Natural level 7 or high percentages of white with level 9/10 on the mids/ends and would like to be a light neutral or ash blonde (9, 9.13)
Double tone red models have be a level and a half lighter on the ends
THE HAIR
MODEL PROCEDURES
COLORS TO BE USED IN CLASSES6.1 5 5.32** 6.38.13** 6 6.32** 7.39.13** 7** 7.31 6.46**3 8** 8.34 4.65**4 9** 5.3** 5.5**** Are focus colors5.56**
INOA APPLICATION:
All models will be ½ head vs. Majirel.
Conquest salons will we whole head INOA
A section of hair should be left out just under the occipital bone, which is called the control piece.
This will ensure that when the application is complete, the natural level and color on the mid-lengths/end can be compared to the finished results.
DEMONSTRATE THE INOA APPLICATION
TARGET COLORS