What Real Money Gaming can Learn from Social Gaming
Click here to load reader
-
Upload
income-access -
Category
Marketing
-
view
371 -
download
2
description
Transcript of What Real Money Gaming can Learn from Social Gaming
What Real Money Gaming can Learn from Social Gaming
August 2014
Key topics:
Market Crossover
Engagement
Acquisition
Advertising
Analytics
Market Crossover“Opportunity exists in understanding the crossover between real money gaming and social gaming”
Social RMG?
Amount of overlap in user profile varies by product
RMG traffic sources can work for social – monetize players looking for free money.
Social traffic sources can work for real money – low cost acquisition which increase liquidity and monetize through strong CRM.
Key positions and trends:
- Richard Weil of SciPlay
In the future of the games industry [...] it will be essential to devise ways to take advantage of the social gaming boom as it intersects with real money gaming and the bricks and mortar retail business
Engagement and CRM“Technology is the primary engine to support engagement and CRM, an essential point from an acquisition perspective.”
[Tropicana AC’s] top online players spend big on entertainment at their brick and mortar facility rather than gaming.
Many brands in social gaming place a higher emphasis on acquisition volume than player quality
As the industry matures, player quality will become increasingly important because competition will increase acquisition cost
Advertising can be used for re-activation and increasing engagement, in addition to acquisition
Many platforms now allow a robust automated communication strategy based on player activity
Key positions and trends:
AcquisitionTechnology
Engagement and CRM
Acquisition
Tweet
Desktop and Mobile are viewed as two separate entities to many Social Gaming Operators
Desktop is not dead; it still has higher player values than mobile
Cross channel acquisition efforts need to be explored, as over investing in a single source (Facebook), could be risky in the long term
Multi-platform players are the highest value players
An underutilized area in social is the mobile web
Key positions and trends:
Android = largest opportunity
iOS = highest spender
“Seamless cross-channel acquisition efforts will pay dividends in the long run”
Advertising
Tweet
“Advertising needs to stop interrupting and start adding.”
Engage the user and add value
Be presented in a ‘native’ manner
Be aware of competitors strategies
Represent the company’s acquisition and business strategies
Give the player something in exchange for a click
Key positions and trends:
Analytics and Attribution
Tweet
“Understanding how each channel contributes to acquisition is essential to marketing planning.”
Marketing is a numbers game that is about mining data wisely and gaining insight
Channels differ in the way users interact with brand messaging in that channel
Attribution platforms can help understand how each channel contributes and help to maximize the value from each channel
Key positions and trends:
For more information, please contact us:
1 - 5 1 4 - 8 4 9 - 8 5 9 5
http://www.incomeaccesstechnologies.com