What persuasive techniques are used to influence your behaviors?
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Transcript of What persuasive techniques are used to influence your behaviors?
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What persuasive techniques are used to influence your behaviors?
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ADVERTISING & PROPAGANDA
THE PREMEDITATED SELECTION OF WHAT WE SEE AND HEAR, DESIGNED TO INFLUENCE OUR ATTITUDES AND/OR BEHAVIORS.
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BANDWAGON
Jump Right On! Join Us!
Everybody’s doing it –Everybody’s on board
Follow the crowd!
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EUPHEMISM
To use a mild, indirect, or vague expression for one thought to be offensive, harsh, or blunt
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FEAR
Words or pictures instill fear, anxiety, panic
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GLITTERING GENERALITIES
Makes sweeping statements or uses emotionally appealing words, but no facts to back it up
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LOGICAL FALLACIES
Argument sounds logical, but the premise given for conclusion does not provide support
Birds fly in the skyAirplanes fly in the skyTherefore birds are airplanes
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NAME CALLING
Use of insulting or degrading terms and/or images
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REWARDS
Offering toys and rebates, contest entries for using product
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TESTIMONIAL
Uses a public figure or a person of authority to promote an idea or product
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TRANSFER
Make a connection with something or someone who is highly respected, thereby transferring that respect to the idea or product
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FLAG WAVINGAppeals to sense of Patriotism
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SNOB APPEAL /BEAUTIFUL PEOPLE
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PLAIN FOLKS APPEAL TO THE COMMON MAN
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APPEAL TO AUTHORITY
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STACKING THE DECKCARD STACKING
The things said about the product, issue, or candidate are almost always true. However, the negative aspects are left out, gone over quickly, or put in small print so that the viewer will miss them.
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DEMONIZING THE ENEMYCHARACTER ATTACK
Making those you oppose appear to be evil or subhuman
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SCAPEGOATING Assigning blame to an Individual or group so thatthe responsible party or parties are not held accountable or do not feel guilt.
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HALF TRUTH What is advertised is not exactly what
you get.
Advertised Reality
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QUESTIONS TO CONSIDER1. Is all propaganda bad?
2. Is propaganda sometimes / ever necessary?
3. In what ways might propaganda influence how people define what it means to be an American?
4. What do you as a citizen need to remember about advertising and propaganda?