What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors
-
Upload
socialhrcamp -
Category
Recruiting & HR
-
view
210 -
download
0
Transcript of What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors
![Page 1: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/1.jpg)
What
Millennials Want & HR Needs: The next generation of
brand ambassadors Jenna Jacobson @jacobsonjenna
![Page 2: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/2.jpg)
![Page 3: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/3.jpg)
The Disconnect Between
Millennials & Employers
![Page 4: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/4.jpg)
Research
![Page 5: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/5.jpg)
Teach 2,000+ millennials
![Page 6: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/6.jpg)
I am a (Proud)
Millennial.
![Page 7: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/7.jpg)
generation
…
![Page 8: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/8.jpg)
I’m a what? • Millennial: 1980-2000 • Gen X: 1965-1980 • Boomer: 1946-1964 • Silent Gen: 1928-1945 • Greatest Gen: pre-1928
(Pew Research Centre)
![Page 9: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/9.jpg)
generation
…
![Page 10: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/10.jpg)
Female?
![Page 11: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/11.jpg)
Work in HR?
![Page 12: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/12.jpg)
Born In Canada?
![Page 13: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/13.jpg)
Degree?
![Page 14: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/14.jpg)
Gen X?
![Page 15: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/15.jpg)
![Page 16: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/16.jpg)
![Page 17: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/17.jpg)
Your Generation does not define you
![Page 18: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/18.jpg)
What issues have you run into
with millennials & older generations in the workplace?
![Page 19: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/19.jpg)
Self-centered
![Page 20: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/20.jpg)
Narcissistic
![Page 21: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/21.jpg)
Obsessed with Tech
![Page 22: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/22.jpg)
Unreliable
![Page 23: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/23.jpg)
Self-centered
Motivated
![Page 24: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/24.jpg)
Narcissistic
Storytellers
![Page 25: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/25.jpg)
Obsessed with Tech
Hyper-connected
![Page 26: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/26.jpg)
Unreliable
Open to change
![Page 27: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/27.jpg)
empLoyees ! brand ambassadors
![Page 28: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/28.jpg)
Embrace Work-Life BLend
1
![Page 29: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/29.jpg)
Foster A Culture of sharing
2 #lovemyjob
![Page 30: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/30.jpg)
• Friendship
• Community
• Reputation
Sharing builds:
![Page 31: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/31.jpg)
Give ‘em Something to talk about
3
![Page 32: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/32.jpg)
Align Goals
4
![Page 33: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/33.jpg)
![Page 34: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/34.jpg)
How do/could you turn
employees into brand ambassadors?
![Page 35: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/35.jpg)
• Feel valued • Have their suggestions taken seriously • Feel informed • Grow & learn • Do meaningful work
![Page 36: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/36.jpg)
Like All of us!
![Page 37: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/37.jpg)
87% of the workforce is not engaged with their jobs… be in the minority!
(Gallup, 2013)
![Page 38: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/38.jpg)
Adapt what is useful, reject what is useless, and add what is specifically your own. - Bruce Lee Jenna Jacobson @jacobsonjenna
![Page 39: What Millennials Want & HR Needs: The Next Generation of Brand Ambassadors](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a5c85f1a28abeb308b45f7/html5/thumbnails/39.jpg)
Let’s connect!
Thank you Jenna Jacobson @jacobsonjenna