What marketers misunderstand about online reviews
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Transcript of What marketers misunderstand about online reviews
With the growing availability of opinions from experts and
users, the importance of a brand name is being
diminished
I asked some of my
friends about their take
on reviews before buying
anything and these were
the answers I got...
There is not a single instance when I
don’t look at the reviews on flipkart
before buying anything. These reviews
proves to be very helpful in shaping my
choice.
Angad
I am a tech lover but still I never buy any
electronic gadget without reading its
reviews or discussing it with my friends
who already own it.
Sourya
Of course, reviews help a lot and I hope
we will have more apps dedicated
specifically to this work very soon.
Himanshu
My dad never let me buy anything unless
he get tons of positive reviews from his
colleagues and other people in his circle.
Saksham
Yes, I rely on reviews so many times but I
don’t blindly believe in all the stuff given in
retailer websites or social networking sites.
Rather, I prefer expert reviews on youtube
channels or tv shows.
Myself
• Xiaomi is one of the largest mobile selling brands in India presently
• No advertisement or conventional marketing
• User’s review prime source of company’s increasing market value
The reviews available on retailer’s website primarily builds the image of the product whether they buy it online or from stores
This review article relates to
the concept of ASSESING
MARKET OPPORTUNITIES
AND CUSTOMER VALUE
(chapter 3 Kotler and Keller)
Firms gain marketing
intelligence by: - Independent reviews form
- Feedback sites
- Customer complaint sites
- Public Blogs
- Customer reviews and expert
opinions
Thus we can conclude by saying that success will come to companies that can closely track the sources of information their customers turn to and find the combination of marketing channels and tools best suited to the ways those consumers decide