What makes Snapchat so successful?

It is the 19th most

popular free app

of all time

Over 50 million

Snapchats are sent daily

There are over 26 million American Snapchat users

77% of college

students use Snapchat daily

Facebook reportedly offered to buy Snapchat for

$3 Billion in late 2013

TechCrunch blog named Snapchat the “Fastest Rising

Startup” of 2012

So….what are the characteristics that make Snapchat so

authentic?

#1:Snapchat is personal.

It’s more intimate than a text.

“Opening a Snapchat feels like unwrapping a present. You never know what you’re going to get.”

The drawing tools & captions help to

personalize your picture.

#2:Snapchat is exclusive.

You send Snapchats to your phone contacts.

People stop what they’re doing to look at a Snapchat.

People sometimes wait to open a Snapchat until they are alone so they

can appreciate the picture more fully.

#3:Snapchats are temporary.

Snapchat is known as an ephemeral social media.

Because the images disappear, they make you pay closer attention.

“Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the

full range of human emotion—not just what appears to be pretty or perfect.” –Evan Spiegel,

Snapchat CEO