Become a UX Leader - How to establish UX in your organization
What It Takes to Establish UX
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Transcript of What It Takes to Establish UX
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What It Takes to Establish UX
Gina Bhawalkar
Senior UX Manager at Scottrade Inc.
UPA 2012, Las Vegas, NV
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About Me
• 8 years experience in User Experience (3 in UX Management)
• Currently Senior User Experience Manager for Scottrade, Inc. in St. Louis, MO.
• M.S. in HCI from Georgia Tech
• What I Love: User Research, Mentoring, Accessibility, Running
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My Story
1 8 3 Hired to start a UX team years ago
Grew a team of to a team of Nearly integrated into software development at Scottrade
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What we’ll talk about today
• How to begin
• Establishing deeper influence
• Taking advantage of that influence
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Where to begin?
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Be Knowledgeable
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Be Networked
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…with Marketing Research
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Be a Consultant
http://theinspirationroom.com/daily/
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Be Inclusive
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Be a break from their day
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Be Persistent
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You’re Not There Yet
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Be Visible Wait…our
customers can’t find the checkout
button??!!
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Be Nice
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Be Multilingual
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Be Integrated
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What do you do now?
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Do what YOU are passionate about