MUSICIAN AS ENTREPRENEUR, BAND AS BUSINESS

ArtistsHouseMusic.org 2013 Artists House Music

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What it Takes

In this Section you will hear from eight music industry professionals offering you some general thoughts on what it takes to succeed in the music business. They all feel the same way about one thing: you have to want it more than anything else. You have to be passionate, driven and convinced. You may know this already but hearing it from these gentlemen is enlightening.

One of the underlying themes in these video clips is the need for versatility, for a good education, and for having various skill sets that can help you in your creative life. You have to be versatile to produce and distribute your music, its packaging, your promotional videos, your website, your YouTube channel, and related photographs, merchandise, and marketing tools.

The beauty of the message of conviction is: if you really want it, you can have it. But if you have any other choice of things to do with your life, you should probably choose one of those. Passion, conviction, self-honesty and determination are essential. Its also essential that your music is good!

It Picks You 2Artist House Resources:

Music Industry Today Artists Independent Artists What It Takes Advice Human Resources Todays Job Market Advice to Parents Artist Development Creativity

Books:

All You Need to Know About the Music Business, 8th Edition, Don Passman

MUSICIAN AS ENTREPRENEUR, BAND AS BUSINESS

ArtistsHouseMusic.org 2013 Artists House Music

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IT PICKS YOU

PARTICIPANTSNAME TITLE CLIP TITLE TOPICS TIME

1. Neil Portnow

President, National Academy of the Recording Arts and Sciences

Follow Your Yellow Brick Road

No easy answer, not one path, follow your yellow brick road, be open to the possibilities and opportunities, be incredibly resilient, have no other choice, be well read, well educated

2:21

2. Shelton Berg

Dean, Frost School of Music, University of Miami, Miami University; Pianist; Composer

You Have To Be A Musician

No room for equivocation, cant imagine yourself doing anything else, dues paying period, focus, study, foundation, watch for opportunities, if you know you have to be a musician then you have to be a musician

2:37

3. Wayne Kramer

Record Producer; Songwriter; Composer; former Guitarist for MC5; Founder of Muscle Tone Records, Los Angles, CA

The Creative Life

Its a rewarding life, working with like minded people, lucky to be making a living making art and making connections with people; life in the arts is a hard life but rewarding life; choose it with your eyes open

2:43

4. Don Gorder

Chair, Music Business, Berklee College of Music, Boston, MA

DIY DIY environment, less reliance on major label, successful musicians will be able to harness all of the elements of their career

1:18

5. Jimmy Iovine

Record Producer; Recording Engineer; Chairman, Interscope/Geffen/A&M Records, Los Angeles, CA

Be Multifaceted; Be Hard On The Songs

Easy ways to communicate with audience, lots of tech to create music; learn your craft, artists must be multifaceted, make sure somebody in band can write, be tough on the songs

1:26

6. Irv Gotti Record Producer; CEO, The Inc. Records, New York, NY

Conquer Your Fears

Start early, go to school, conquer your fears 3:28

7. Frank J. Oteri

Composer; Senior Editor, New Music Box, New York, NY

Be Honest With Yourself and Your Music

All human beings can create music, if you want to monetize, connect to your local community, there are ways in, you will not be a millionaire, if you want to create the music, create the music, be honest

1:15

8. Don Passman

Entertainment Lawyer, Gang Tyre Ramer & Brown, Los Angeles, CA; Author

Drive, Goals, Overcoming Obstacles

Takes focused drive on getting goals, more important that talent, dont get discouraged, overcome obstacles, be committed

:43

TOTAL TIMETOTAL CLIPS

15:558