What it means to be fast in your industry
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What it means to be fast in your industry @AloisReitbauer
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How fast does a web page need to be in a certain industry. Learn about the characteristics of retail, travel and media sites. See what makes them fast or slow.
Transcript of What it means to be fast in your industry
What it means to be fast in your industry@AloisReitbauer
General definition of fast
Websites should
load in 2 to 4 seconds
4
5
vs.
Is delivering pages at Google speed
realistic?
Does performance depend on the
industry?
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US Retail 1.0 3.8
1.6
US Media
US Travel
1.0
1.1
1.4
7.3
1.55.3
First Impression Time
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First Impression Times is
about 1.5 seconds across industries for the top 50
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US Retail 4.3 15.45.6
US Media
US Travel
4.4
3.5
7.323.0
4.811.4
Total Page Load Time
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Total Load Times show a
big difference
Where does it come from?
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US Retail 1.3 6.32.1
US Media
US Travel
1.1
0.5
2.4
10.4
1.65.2
JavaScript Execution Time
Media Sites are JavaScript heavy
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US Retail 350 kB 1.6 MB626 kB
US Media
US Travel
330 kB
240 kB
861 kB3.8 MB
405 kB2.1 MB
Content Size
Top pages are less than 350 kB
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US Retail 68 23892
US Media
US Travel
64
59
114278
74160
Number of Resources
Most pages need more than 60
resources
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US Retail 1.8 9.53.3
US Media
US Travel
2.5
1.7
4.7
19.8
3.210.6
Content Transfer Time
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US Retail
1.4
4.1
3.7
US Media
US Travel
1.4
1.5
4.8
7.3
3.94.8
Page Lifecycle Time Loss
First ImpressionOnLoad EventFully Loaded
Let’s look at the differences within
industries
US Media SiteComparison
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msn.com
First Impression
cbsnews.com
Total Load 3.4
JavaScript
Requests
Server Time
Transfer Time
Content Size
0.9 1.7
15.6
2.2 8.9
238 1906
3.0 8.0
77 213
2.6 25.1
Comparison by Numbers
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The User Perspective
US Retail SiteComparison
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29
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overstock.com
First Impression (1.3 sec)
barnesandnoble.com
Total Load (5.0 sec) 4.0
JavaScript (2.1 sec)
Requests (64)
Server Time (2.3 sec)
Transfer Time (3.2 sec)
Content Size (639.4 kB)
0.6 1.7
14.3
1.0 10.1
268.7 1.273
2.4 4.7
52 238
3.3 2.8
Comparison by Numbers
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The User Perspective
US Travel SiteComparison
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priceline.com
First Impression
tripmama.com
Total Load 1.6
JavaScript
Requests
Server Time
Transfer Time
Content Size
0.4 0.9
4.9
0.4 1.8
245 211.9
1.8 1.5
59 114
0.4 3.2
Comparison by Numbers
The User Perspective
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Industry specific KPI Monitoring
Competitive Performance Analytics
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Detailed Performance Data
Conclusion
Travel Sitesare the fastest
Super fast pagesshare the same characteristics
Big differences within sites of an
industry
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