What is your purpose?
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What is your purpose?
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Part A17 examples of purpose.
Part B6 questions to find your purpose.
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Part A
17 examples of purpose
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Example # 1
Tea making
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https://www.honesttea.com/about-us/our-missionhttp://blog.hubspot.com/marketing/inspiring-company-mission-statements
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Example # 2
Urban farmers
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Locally, in an environmentally friendly way, make fruit and vegetables that taste better.
http://www.imagebase.net/Concept/imagebase4_15
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Example # 3
Makers of tools for farmers
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http://money.cnn.com/2013/08/29/leadership/deere-sam-allen.pr.fortune/index.html
Help farmers do a better job feeding the world.
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Further inspiration
http://www.slideshare.net/frankcalberg/farming-innovation
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Example # 4
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Produce tomato products and services that consistently achieve the quality and service expectations of customers.
http://hbr.org/2011/12/first-lets-fire-all-the-managers/ar/4
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Turn tomatoes into juice in a way that is highly efficient and environmentally responsible.
http://hbr.org/2011/12/first-lets-fire-all-the-managers/ar/4http://www.managementexchange.com/video/paul-green-mashup-talk
Personal mission of Rodney Regert
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Example # 5
Supermarkets
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Make food shopping a joy, not a chore.
http://biztimes.com/article/20121001/BLOGS/121009990
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Example # 6
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http://www.google.com/intl/en/about/company/
Organize the world’s information and make it universally accessible and useful.
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Idea
Help people find what they need when they need it.
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Example # 7
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https://twitter.com/about
Help people create and share ideas and information instantly, without barriers.
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I was very excited about the idea of democratizing media, and that’s what mattered.
Livingston, Jessica: Founders at Work, p. 118.
Evan Williams
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Twitter was born when its creators noticed
how alive and engaged they felt when
communicating with each other in real time over SMS.
http://www.mckinsey.com/Insights/Managing_In_Uncertainty/Delighting_in_the_possible
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Example # 8
Education services
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https://twitter.com/jimpknight/status/543005726588026880
Helping people understand the world
around them and the talents within them.
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Helping people find and pursue their passion.
https://twitter.com/raymond_hofmann/status/532940141393088512
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Creating the conditions that
help a person to grow.
http://larryferlazzo.edublogs.org/2012/06/04/you-cannot-make-a-plant-grow-you-can-provide-the-conditions-for-growth/
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Inspiring people to be unique.
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Example # 9
Hairdressing services
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http://www.oprah.com/spirit/Discover-Your-Purpose-Robert-Holden/6
Help people feel good about themselves.
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Example # 10
Elderly care
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Help elderly people become self sufficientand to keep attached to family and friends.
Lars Kolind: The Second Cycle, p. 40.
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Example # 11
Skincare companies
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Help women feel beautiful.
A.G. Lafley and Roger L. Martin: Playing to win. How strategy really works, location 720.
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Example # 12
Diagnostics companies
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Help doctors and nurses save time, so they can serve more patients every day.
Adapted fromLars Kolind: The Second Cycle, p. 40.
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Example # 13
Transportation services
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http://blogs.hbr.org/taylor/2012/05/please_can_we_all_just_stop_innovating.htmlJoe Pulizzi: Epic content marketing, p. 118.
Democratize the travel experience.
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Idea
Make the trip from a to b a social experience.
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Example # 14
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http://hbr.org/2014/05/from-purpose-to-impact/ar/1
Be a relentless ally for the individual investor.
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Example # 15
Insurance services
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https://www.iag.com.au/sustainable/reports/2011/purpose.shtmlhttp://blogs.hbr.org/2014/09/your-companys-purpose-is-not-its-vision-mission-or-values/
Help people manage risk and recover from the hardship of unexpected loss.
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Example # 16
Makers of electronic devices
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Connect people and enable communication any place, any time.
A smartphone is just one way to accomplish that..
A.G. Lafley and Roger L. Martin: Playing to win. How strategy really works, location 720.
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Example # 17
Recycling services
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Serve yourself, pay what you think is fair.
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Part B
6 questions to find your purpose
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Question # 1
What makes you feel alive?
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Your purpose is not what you think it should be.
It’s who you can’t help being.
http://hbr.org/2014/05/from-purpose-to-impact/ar/2
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Question AOn a scale from 0 to 100, how alive do you feel in your life?
Question B
What should you STOP doing to feel more alive?
Question C
What should you START doing to feel more alive?
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Do a freewriting exercise on the question:
What makes you feel alive?
http://www.slideshare.net/frankcalberg/free-writing-25596835
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Further inspiration
http://www.slideshare.net/frankcalberg/exercsises-about-feelingshttp://www.slideshare.net/frankcalberg/how-do-you-manage-your-emotions
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Question # 2
What do you have a
natural talent for?
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What are you naturally good at?
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Question # 3
Why do you do what you do?
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Question AWhat do you do?
Question BWhy do you do what you do?
Keep asking why to find your purpose.
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Further inspiration
http://www.slideshare.net/frankcalberg/tips-to-increase-motivation
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Question # 4
What are your personal values?
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Further inspiration
http://www.slideshare.net/frankcalberg/questions-to-discover-your-values
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Question # 5
What do you like about what is changing around you?
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Further inspiration
http://www.slideshare.net/frankcalberg/pestel
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Question # 6
What do people you help
really need?
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When writing your purpose, focus on
benefits people get from what you do.
http://hbr.org/2011/12/first-lets-fire-all-the-managers/ar/3
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Question AFor whom do you do what you do?
Question BWhat do the people, for whom you do what you do, really need?
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Further inspiration
http://www.slideshare.net/frankcalberg/customer-needs
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Further inspiration
http://www.associatedcontent.com/video/629108/what_is_your_real_added_value.html?cat=3http://blogs.hbr.org/govindarajan/2011/03/todays-innovative-idea-can-ris.htmlhttp://www.businessinsider.com/how-to-figure-out-your-life-purpose-2014-12http://creatingminds.org/tools/purposing.htmhttp://www.forbes.com/sites/stevedenning/2013/03/01/the-founder-of-21st-century-management-peter-drucker/http://hbr.org/2014/05/from-purpose-to-impact/ar/1http://www.oprah.com/spirit/Discover-Your-Purpose-Robert-Holdenhttp://www.mktgsensei.com/AMAE/Strategy/HBR%20on%20Strategy.pdf p. 48.http://www.slideshare.net/frankcalberg/stop-and-start-doing-exercisehttp://smartblogs.com/leadership/2014/05/02/3-dimensions-of-purposehttp://www.stevepavlina.com/blog/2005/01/how-to-discover-your-life-purpose-in-about-20-minutes/http://www.teachthought.com/learning/finding-purpose-teacher/http://www.wikihow.com/Find-Your-Life's-Purposehttp://youtu.be/R-66hqoNddkhttp://youtu.be/0TkEA3awGnchttp://youtu.be/iAZwvTV3CyQhttp://youtu.be/C8RVV57Mj3g
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Thank you for your interest. For further inspiration and personalized services, please feel welcome to visit http://frankcalberg.com
Have a great day.