What is your link building

gameplan??Date:Author:

April 7, 2023

Wil Reynolds (@wilreynolds)

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I learn from failure

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Link Building Failures

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Creative Link Building is rarely the sole path to

success

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Creative Link Building Traffic

ConversionsEngagement

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Is high quality content that gets shared

regularly really the way to go?

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Sometimes, but…

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Social’s impact on SEO is

kinda indirect

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Here’s a peek at some data…

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Who thinks that is a decent

indicator?

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What about that one?

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Or anchor text the best

indicator?

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The last 3 companies

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The first 4 companies

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You tell me…

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What should SEER do?

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Wait till Google figures

this out?

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Who wants to lose their job?

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Google has owned

Feedburner 5 years

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Google has seen:

SubscriptionsSubscription

growthLinks

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Google reader data

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Yet they can’t figure it out…

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How long are you gonna

wait?

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Time for me to re-hash that

preso

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#1 Luggage 3 years

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Frantic link building

vs…

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How many of you develop a

competitive link building analysis?

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Update it every 6 months?

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How are you getting beat on SERPs?

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Visuals First!

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Go from this

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% Anchor text vs Brand Links

To this…

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Importance of Visuals

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Sometimes we all get too

aggressive…44

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To Create this…

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Domain/Page Auth

# of linksArticlesForums

Guest postsLinkable assets

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Domain / Page Authority• SEOMOZ• Study the types of sites you want links

from• Inventory what they link out to• Infographics• PA/DA of linked site• Followers of linked site• Do they @ target sites?• Articles Length / Visuals?

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R.I.P.POSTRANK

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Hello Topsy

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No Mention of SEER in tweet

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“I see your audience seems to go crazy for content XYZ, it typically gets X shares” So I thought I’d write in that vein…

High value sites don’t accept any guest blog posts

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# of linksBadges / Widgets

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Don’t forget to optimize the widget

page…

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# of linksBig time giveaways

Travel give away a trip for 4 = $3500

(CEO has points even better) 350 entrants in the contest = 10

bux a link (cheaper than an article)

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# of linksAdobe Creative Suite Giveaway

1700 RT’s100 links

Graphic design bloggers

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How to reverse engineer a badge

strategy

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Great time to use SERP overlay…

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Rand’s tips:export.ly – locations

export.ly - tagcrowd

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GA Certified company!!

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Lets say you are getting beat on

forums

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Spam or

Add value

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Top postersWrite

Promote Networked

Spend all day on forums for FREE

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Be Honest, Be Transparent

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There’s the lazy way

for content…

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How Long?

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250 dollars for an

article?

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bulletproof it for the long

haul

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vs

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site:amazon.com "most recent blog posts from" [keyword]

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They BlogActive Following

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Authors are promotional

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Use Google Tools for

ideas

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Phone interview

Google Voice

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Press 4 

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Willing to pay to build some

truly authoritative

content?

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Keep spinning articles?

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Who’s going to win in the long

run?

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My hope1 – You learned something new2 – How to get higher quality links3 – You take fewer shortcuts4 – IMPLEMENT in 30 days and tweet me when you do

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Wil Reynolds@wilreynolds

@seerinteractive