What is Your Current Marketing Focus? Surprising Facts About Customer Loyalty
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Transcript of What is Your Current Marketing Focus? Surprising Facts About Customer Loyalty
These guys areyour loyal customers.
But that 20% drives80% of your total revenue...
... and depending on the vertical, loyal customers can
account for up to 84%of total visits.
... and 72% of totalvisits to your business...
They account for about 20% of your customers.
NEWCUSTOMER LOYAL
CUSTOMER
VIP
La Lune S
Bakery -
63% ofmarketersthinkthatnewcustomer
acquisitionisthemostimportant
advertisinggoal,butdoesafocuson
attractingnewcustomersreallyleadto
amoreprofitablebusiness?
Let’s look at the
numbers.
NewCustomers LoyalCustomers
Surprisingfactsaboutcustomerloyaltymarketingandyoursmallbusiness—you
maybeleavingrevenueonthetable.
FiveStars lets you focus on your loyal customers to make sure you aren’t leaving extra revenue on the table.
NEW!
VISITUS!
Ilove@LaLuneSucreelattes!#sogood
$ 10 $$ 10 $$ 10 $
VIP
LOYALCUSTOMER
La Lune SucreeBakery - Cafe
andloyaltyprogram
membersare70%morelikely
tospreadthewordaboutyour
business.
Loyal customers have a greater lifetime value: They spendmore over time and generate more revenue.
Becauseyourloyalcustomers
knowyourbusiness,theprobability
ofmakinganadditionalsale,or
upselling,is60-70%.
Loyalcustomersliketohearfromyou:65%wantstorestheyfrequenttoemailthemcouponsandpromotions.
36%
20%Lessthan
ofdailydeals
customerswill
returnandpay
fullpricefor
items.
Only
ofdailydealcustomers
willspendmorethan
thediscountedpriceof
thedeal.
arealsomoreprice
conscious:theprobability
ofgettingasalefroma
brandnewcustomeris
5-20%.
Theaverage
conversionrate
(actualsales)
frompromotions
senttonew
customersisless
than1%.
COMEVISIT!
SPECIAL
EVENT!TEXTPROMO!
80%
LOYALCUSTOMER
VIP
VIP
$
NEWCUSTOMER
50%OFF!
SALE
Over their lifetime, loyal customers
SPEND 10X MORE. Yeah. You heard us.
Whatisyourcurrentmarketingfocus?
Up to
44%
increase
in customer visits
Subject: Here’s a coupon because we miss you :)
From: J2 Games
Wemissseeingyouaroundourstore,socomebackandseeus.
20%OFFPURCHASE!
We help you track your VIPs.
Knowwhotheyare,soyoucanimproveyourcustomer
serviceandrewardthemfortheirfrequentvisits.
We increase customer visits by 12-44%.
WithFiveStars,youwillseealiftinvisitsandrevenuefrom
yourenrolledcustomers.
We help turn new or casual customers into loyal ones.
FiveStarsdigitalloyaltyprogramletsyoueasilystoreall
yourcustomers’info,andthentargetcustomergroupsand
persuadethemtocomeback.
*People who have visited at least 10 times
New customers
*Average visit frequency increase for FiveStars merchants by vertical
72%
3ReasonsWhyFiveStarsLoyaltyistheBestWaytoGrowYourBusiness
That’s why the most efficient way to grow and get more revenue for your business is to implement a modern digital loyalty program.
12
3
TRY US
FOR FREE
CLAIMYOUR
$129 CREDIT
Visithttp://fivesta.rs/129Credit
orcall(415)231-3158totalkto
oneofourCustomerLoyalty
Consultantstoday.
Wemissseeingyouaroundourstore,so
comebackandseeus.
20%OFFPURCHASE!