What Is Web 2.0 - A Primer for Small Business Owners
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Transcript of What Is Web 2.0 - A Primer for Small Business Owners
WHAT IS THIS WEB 2.0 THING?
John Sutton, Director of Interaction DesignNikki Pampalone, Senior Information Architect
The first widely adopted web sites were called Bulletin Board Systems (BBS)> Local> Dial Up> News and Information > Message Boards and Chat> Files, Images and Software Downloads> System Operator (SysOp) Hobby
The Internet: a brief history in time
Web 1.0
> Flat Pages> Sections> No User Contribution> Content Ownership
Sound like a book?
Actually less technologically savvy than a book
Printers inserted blank pages and flyleaves into books, so readers can contribute their own words> Scribbled in the margins> Added their own paragraphs and chapters> Writing in books was the norm> Books are portable
But, Web 1.0 was cool!
> Message reached a world-wide audience> Access for anyone with an internet connection > Designers had a new canvas> Retailers had a new outlet> Non-profits had a new soapbox> Governments could go green
But, Web 1.0 was limited
> Users could not contribute> Content was exclusive> Designers were limited to pages and sections> Web was not portable
Web 2.0: Defined
"Web 2.0" refers to web development and web design that facilitates:> Interactive information sharing - User Generated Content> Interoperability - Portability> User-centered design - Designing for User Needs> Collaboration on the World Wide Web - Shared Ownership
More Flavors than just Chocolate and Vanilla
Lifestreams & Social Networks
> Your life in bits of data> Personal and/or Professional> Connect with others> Open API, or Closed System> Facebook? Think social, not biz
2002
2002
2004
2005
Crowdsourced/Aggregated Content
> Leverage the “Wisdom of Crowds”> Working together to find what’s important> News and Information or Task Based
2004
2007
2005
2007
Location
> Find things near you> Find things that interest you> Let others know where you’re at> Leverage GPS and Interactive Map Tools
20042004
2009
2008
Multimedia Share
> Shoot it, share it> Steal it, share it> View it, share it
2004 2005
2003
20022004
Micromedia and Microblogging
> What’s on your mind?> Please limit that to 140 characters!> Connect to customers> Connect with whoever is listening
20072006
2006
One Web 2.0 application can spawn hundreds
Open APIs
> Free use and flow of data> Instructions for use> Can use the data for almost anything> Imagination is the only major limitation
Finally, true mobility
> OneWeb vs. Mobile Web> One Web is winning> Open API spawns thousands of new businesses> Access anywhere – not perfection
Biggest Data Store?
> Federal, state and local governments> Open Government/Sunshine Laws> Gov 2.0> Can use the data for almost anything> Imagination is the only major limitation
What can we do with this data?
> Work with data type combinations > Create something useful for your audience> Safety, services, intelligence, procurement…
Gov 2.0
definition: not just social media, but government as an open platform that provides data, services, & systems that can be built upon. It is idea-sourcing, and enables action & innovation.
Air Force: GPS
Utah.gov
Recovery.gov
Understand why you’re using social media
•connect
•conversations•collaborate
•customer service •promote content
…etc
What’s Your Strategy?
One size does not fit all
It’s not about technology
Social media is an attitude
Make sure content is shareable &
portable
Be interesting! Have a content plan
Keep it simple & well designed
Things to Remember
Takeaways - Web 2.0 is about
> Making information more useful for users> Opening data for public or private enterprise> Building a soapbox and encouraging voice> Connecting and socializing> Access, delivery and mobility