ViralMarketing

September 2008COMM363 - Team Bolto

What is it?

“”

Dr. Ralph F. Wilson The Six Principles of Viral Marketing

Any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence.

Viral Marketing is A.K.A.

Word of Mouth

Creating Buzz

Leveraging the Media

There are…

6 Main elements to viral marketing.

1. Free product or service.

2. Easy to transfer

3. Quickly scalable from small to large

4. Exploits common motivations and behaviours

5. Uses existing networks

6. Takes advantage of resources

In short, Viral Marketing can be very effective…

And you can save money too.

Have a Great Day!