What is Veteran Friendly? · recruit, retain, & grow veteran talent. MISSION . Believe me we’ve...
Transcript of What is Veteran Friendly? · recruit, retain, & grow veteran talent. MISSION . Believe me we’ve...
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What is
Veteran Friendly?
August 2nd 2016
10:00-11:45
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What to Expect
1) The TRUTH
2) SUCCESS Stories
3) Effective STRATEGIES
How NOT to be this guy!
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Who are we?
Zachary Iscol Founder & CEO
Hirepurpose
Brandon Charters Director
RallyPoint
Chad Sowash Principal Partner
Catch 22 Consulting
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Candidate Friendly
How would you define?
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Veteran Friendly
How would you define?
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Veteran Friendly
How does the community feel about the term?
If a company states they are
"Veteran Friendly," what is
your initial reaction?
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What Veterans Believe…
Hires veterans due to their skills, knowledge, abilities and experience
Hires some veterans to check a block
Hires veterans because the government requires they do so
Not actually hiring veterans, just making the claim to make themselves look good
21%
28%
8%
42%
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68% Veterans
32% Currently Serving
What Veterans Believe…
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Why do Veterans feel this way?
3 Reasons
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Translation
Over 1,000 jobs posted
NO JOBS
FOR YOU!
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Box Checking Exercise
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Walk the Walk before…. Experience
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Zachary Iscol Founder & CEO
Hirepurpose
A combat-decorated Marine veteran of the Iraq War,
entrepreneur Zach Iscol also served as the first officer in
charge of Recruiting, Screening, Assessment, and
Selection for the U.S. Marine Corps Forces - Special
Operations Command. Today, he is the executive director of
the Headstrong Project, a non-profit organization that
provides free mental healthcare treatment to Iraq and
Afghanistan veterans with post-traumatic stress disorder
and traumatic brain injury. He is also the co-founder and
CEO of Hirepurpose, a technology startup that provides
personalized career guidance, job market analysis, industry
networking, and job-matching to veterans, military service
members, and their spouses.
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Hirepurpose Helps Employers Reach Targeted Military Candidates Through A
3-Pronged Approach:
1. Hirepurpose (Customized company landing page, Dashboard tool to help track
candidates and provide reports for D&I and compliance)
2. Base Events (Hirepurpose attends job fairs hosted by military installations on behalf of
our employer partners)
3. Task & Purpose (Leading military news, culture, and lifestyle site. We reach 40m people
a month and help our employment partners target the military community with content,
social media, and digital activations)
Reaching Targeted Military Candidates
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Reach Active Jobseekers • Our priority is to help job seekers find a second career through career coaching, guidance, and
online content. We’ve helped over 50,000 veterans in past two years.
• Educate veterans on what it’s like to work at your company with a branded company career
guide, employee success stories and job feed
• Track and retarget military candidates and pull reports for D&I and compliance through the
Hirepurpose employer dashboard
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Base Events: Where Military Live & Work
• We visit around 50 base job fairs
and recruiting events every year
to promote company opportunities
to 25,000+ transitioning
veterans and their spouses
• A true partnership, we help
employers save time and work
with them to identify and connect
with the right bases that align with
their hiring goals
• Leverage our ability to drive a
pipeline of targeted military talent
to the right jobs at our hiring
partners
Connect with transitioning service members and spouses
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Our contributors have included:
• Medal of Honor recipients
• Office of the Chairman of the Joint
Chiefs
• Secretary of the Navy
• Senator John McCain
Task & Purpose: Voice Of Today’s Military
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Effectively raising brand awareness
Task & Purpose: Voice Of Today’s Military
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Best Practices For Companies:
• Know what type of candidate profile you are looking for when it comes to transitioning
military
• Don’t boil the ocean. Instead, identify the key opportunities/roles that would be good fits
for military candidates
• Assign a dedicated military recruiter to review and follow up with every veteran candidate
• Look beyond the MOS. If a candidate has strong qualities, the candidate could be a great
match for the role despite their previous military work experience.
How To Effectively Engage Military Candidates
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Brandon Charters
Director
RallyPoint
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Effectively engage
the military
community to
recruit, retain, &
grow veteran talent.
MISSION
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Believe me we’ve seen it all….
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How NOT to engage veterans…..
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What you see
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What we see
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What you see
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What we see
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What you see
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“We are
veteran
friendly!”
What you see
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What we see
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Largest Challenges
Facing Veteran Talent Management Teams
1. Identifying Veterans
2. Recruiting Veterans
3. Retaining Veterans
4. Authentic Brand Messaging
5. Understanding all Veterans aren’t the same
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How we identified ourselves in the past…
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How we identify today
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Identifying Veterans In the Workforce
• Onboarding Process
• Categorizing Veterans Beyond a Checked Box
• Tracking Veterans After Hiring
• Creating Programs That Make Veterans Stand Out
• Understanding Typical Trends in Skills Gap Training
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Analytics that will assist your talent strategy
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More Analytics
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Recruiting Veterans
• Think Strategy. Understand what your veteran
workforce looks like & what works for you
• Sourcing Service Members & Vets • Using your Best Asset – Actual Veterans.
• Trade in Badges for real street credibility
• Creating a Brand that Distinguishes Your Company
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Retaining Veterans
• 44% Dropout rate of veterans in their first civilian job
• Go Beyond Email Lists to Connect Veterans
• Events & Teambuilding
• Mentor Networks
• Listening to the actual needs of veterans • Answering Key Questions: 401Ks, Healthcare Plans, etc.
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Authentic Brand Messaging
• Be real
• Realize you don’t have to show uniforms to attract vets
• Ask thought provoking questions
• Transmit AND Receive
• Tell the story of your veterans
• Good and bad examples….
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Effective Community
Engagement using
your Brand
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Effective Community
Engagement using
your Veterans
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Understanding the Differences Between Veterans
• Service Branches
• Units
• Military Specialty Code
• Ranks
• Deployments
• Training
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Benefits of engaging veteran talent
Communication
Recruitment
Analytics Compliance
Retention
Disability Tax
Benefits
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Chad Sowash
Principal Partner
Catch 22 Consulting
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Business Gains
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Thursday August 4th
Top 10 Reasons Why Veteran and Disability Hiring Programs Fail
Julie Cook Senior Consultant
UPCOMING WORKSHOP – DON’T MISS IT
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THANK
YOU!