User Experience SIG Anna Wichansky Senior Director, Applications User Experience.
What is User Experience @iRajLal
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Rajesh Lal Senior UI/UX Engineer An Introduction
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Transcript of What is User Experience @iRajLal
Rajesh LalSenior UI/UX Engineer
An Introduction
User Experience
The level of satisfaction an average user get from a product
User Experience
goodbad
User Experience
Average User80% of the target user with similar needs, a Typical User
Typical User for Blackberry phone are executives
User Experience
Blackberry Users
Product can be– Physical object– Web site – Software– Hardware– Mobile device
User Experience
Like Understand Use
User Experience Process
Product Development
The process of converting an ideainto a commodity, a useful productwith some value
Product Development
To develop a product you
Need an Idea
Create functionality
Design the product
Product Development Process
Example - Clock
Development processResult
Example - Clock
A clock with accurate functionality and great aesthetic design
A good functionality and a great design equal to good User Experience ?
Question
Answer: NoUser experience starts from user, we haven’t considered a typical user yet
To find out a typical user we need to know the Context
Typical User
Context
Context is the environment and the circumstance which surrounds theproduct and the user
Context
Context Typical user
Airport Passengers
Sports Stadium People watching the game
Art Gallery Hobbyist
Context
Typical User’s NeedWhat typical user need, decide the user experience
Product Aesthetic clock
Context Airport
User Traveler
Need Minute detail hh:mm / Clear Analog
User Experience Bad
Current Product
Product Aesthetic clockContext Sport Stadium
User Crowd watching the game
Need Precise seconds detail hh:mm:ss
User Experience Bad
Current Product
Product Aesthetic clock
Context Art Gallery
User Artist / Hobbyist
Need Just Time
User Experience Good
Current Product
Context- User UX
Airport-Traveler Bad
Stadium-Crowd Bad
Gallery-Hobbyist Good
Conclusion: Context and typical user define the User Experience
User Experience - Live Example
Based on the PresentationCan you think of any?
Windows XP is easy to use
Vista give bad User Experienceto an average user
www.abcofdesign.com
