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What is User Experience Design and How Old is it?

Gayatri Sathe

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Introduction• Can you imagine a life without technology today?• Platforms like WhatsApp, WeChat and Instagram are very popular.

• Why do we love these platforms?• It is because designers have taken efforts to make them user centric.

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User Experience DesignDefinition and evolution

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User Experience Design• User Experience Design (UXD or UED) encompasses the science leading

to the improvement of interaction between the user and object.

• This term was introduced by Donald Norman in 1993.It is because designers have taken efforts to make them user centric.

• UXD is not a recent phenomenon; its references can be found in history right from the Renaissance.

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Renaissance• The Duke of Milan asked Leonardo Da Vinci to design his kitchen.

• His innovative ideas to make a modern kitchen ended into Shakespearean comedy of errors.

• The people using the kitchen couldn’t adapt to it. Da Vinci’s kitchen was a disaster but.

• Its one of the oldest example of UX and a reminder that a pre-requisite for excellent UX is designing for the user.

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Henry DreyfussHenry Dreyfuss, in his book,‘Designing for People’, explains how products should be designed in business savvy and user centric manner

Designer should be involved in the entire process of production to ensure that the interface between the user and product is enjoyable and comfortable..

Way back in 1936 Henry Dreyfuss designed the model 302, a landline telephone and it looked like this.

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Walt Disney • Walt Disney was well ahead of his times.

• With Disney Park he created a place, which immersed the audience in an extraordinary experience.

• He coined it as experimental prototype; a place that was changing continuously to incorporate the latest technology to improve the experience of people visiting it. Walt Disney’s goal was to entertain and bring joy to visitors.

• Thus, people still love and are drawn to Disney Park.

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Don Norman • Donald Norman believes there are three levels of human mind that

design needs to address.

Visual Feeling Image

• So a designer has to think about all these levels and how the user’s mind will interplay at each level.

Visceral Behavioural Reflective

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Interested in learning more about UX and Opportunities therein?

Do visit us at http://www.yujdesigns.com/

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Have a great day ahead.Thank you.